Brand Tone

modern, stylish, caring, and design-conscious

Brand Values

• •Quality and Premium Products
• •Design and Aesthetics
• •Holistic Well-being
• •Customer Experience
• •Celebrating the Human-Animal Bond

Best Practices

• •Emphasize "Curated & Stylish": Use words like "curated," "handpicked," "stylish," "modern," and "design-led" to describe products and the brand.
• •Focus on the "Pet Parent Experience": Address the customer as a "pet parent" and speak to their desire to provide the best for their companions, acknowledging them as design enthusiasts as well.
• •Highlight the "Bond": Incorporate language that celebrates the love, joy, and companionship pets bring.
• •Maintain a Helpful & Inclusive Voice: Ensure all communication, from product descriptions to customer service, is friendly, approachable, and supportive.
• •Visually Align: Ensure all imagery and visual content across platforms reflect the modern, stylish, and high-quality aesthetic of the brand.

Social Perception

a reputable online pet boutique in Singapore offering a wide array of premium and aesthetically pleasing pet products. They are seen as a go-to for design-conscious pet owners. They are also known for carrying a variety of established and niche pet brands.

Copy Examples

• •More than a store, it's an experience. Discover curated designs for the discerning pet and parent at Creatureland. #PetsWithLoots
• •Spoil your furry best friend with style. Explore our collection of premium toys and accessories that are as beautiful as they are fun.
• •Nourish them from the inside out. Creatureland brings you a selection of holistic pet essentials for a happy, healthy companion.
• •Creating beautiful moments together. Find everything you need to celebrate the unique bond you share with your pet. Visit Creatureland today.
• •Upgrade your pet's world (and yours!). Shop thoughtfully designed pet gear that seamlessly blends with your home décor. #CreatureLandStyle