Brand Tone

encouraging, friendly, and accessible

Brand Values

• •Creativity for Everyone
• •Relaxation and Mindfulness
• •Community and Connection
• •Sense of Accomplishment

Best Practices

• •Always Use "You" and "Your": Center the customer in the narrative. Phrases like "Your next masterpiece" or "Unleash your creativity" make the message personal and empowering.
• •Focus on the Emotional Benefit: Don't just sell a product; sell a feeling. Emphasize relaxation, accomplishment, joy, and stress relief in your copy. The "what" is a painting kit, but the "why" is the positive emotional experience.
• •Celebrate the Community: Regularly feature user-generated content. Use captions that express genuine excitement for customer creations. Ask questions to encourage engagement and make your followers feel seen and valued.
• •Keep Language Simple and Encouraging: Avoid complicated art terms. Use positive and motivational words like "beautiful," "stunning," "easy," "joyful," and "relaxing." Ensure the language is always welcoming to beginners.
• •Maintain Visual and Tonal Consistency: Ensure the friendly, accessible, and positive tone is reflected not just in words, but also in the visuals. Use bright, clean photography, and happy, inspiring video content. The overall aesthetic should feel as calming and enjoyable as the painting process itself.

Social Perception

The public and customers perceive creativ-painting as a provider of a fun, relaxing, and rewarding hobby. It is seen as a legitimate and accessible way to engage in a creative activity and produce something aesthetically pleasing for home decor. The brand is viewed as trustworthy and community-oriented, largely due to its active engagement on social media and the positive experiences shared by other customers. The perception is less about being a high-end art supply company and more about being a facilitator of a joyful and therapeutic pastime.

Copy Examples

• •Headline: Feeling overwhelmed? Unwind with every brushstroke. Body: Life is hectic, but your evenings don't have to be. Rediscover your calm with our Paint by Numbers kits. No skills needed, just a desire to relax and create. Tap to find your perfect escape. #PaintToRelax #MindfulHobby
• •Headline: You're an artist. You just might not know it yet. Body: Unleash your inner creative spirit. Our easy-to-follow Paint by Numbers kits provide everything you need to create a stunning masterpiece you The Perfect Gift for the Creative Soul. Searching for a unique and thoughtful gift? Give the gift of creativity and relaxation. Perfect for birthdays, holidays, or just because, a Paint by Numbers kit is an experience and a beautiful piece of art, all in one box.