Brand Tone

Empowering, activist, inclusive, affirming, passionate, authentic, and community-centric.

Brand Values

• •Representation
• •Inclusivity
• •Empowerment
• •Creativity
• •Independence

Best Practices

• •Lead with the Mission: Always connect your products back to the "why." Every piece of copy, from a product description to a social media post, should reinforce the mission of amplifying underrepresented voices.
• •Use Affirming and Specific Language: Consistently use the inclusive terminology seen on your website ("folx," "queer," "trans," "BIPOC"). This builds trust and shows you are an authentic part of the community you serve.
• •Center the Creator: Whenever possible, make the artist or writer the hero of the story. Share their background, their vision, and their voice. This humanizes the products and reinforces the value of community.
• •Embrace the "Soldier" Metaphor: Use strong, active, and empowering verbs. Words like "champion," "amplify," "fight for," and "reclaim" align perfectly with the brand name and activist tone.
• •Speak from a "We" Perspective: Write as if you are part of the community. Use "we" and "our" to create a sense of shared purpose and belonging between the press and its audience. This transforms a transactional relationship into a collaborative one.

Social Perception

Among its target audience, Creativity Soldiers Press is perceived as a vital, necessary, and safe resource for representative art and literature. It is viewed as mission-driven rather than purely profit-driven, and customers support it for its underlying cause. Its visibility is specialized, trusted, and largely confined to the specific queer, trans, and BIPOC communities it serves.

Copy Examples

• •Your stories deserve to be told. Your voice deserves to be amplified. We're honored to introduce '[Book Title]' by [Author Name]—a powerful new work that belongs on your shelf. Published by a small press for our big community. #CreativitySoldiers #RepresentationMatters #QueerReads
• •Tired of the mainstream? We are too. Creativity Soldiers Press is a home for the authentic, unfiltered voices of queer, trans, and BIPOC creators. This is publishing with a purpose.
• •Raw, real, and revolutionary. Our zines are more than paper and ink; they are a testament to the creative spirit of our community. Dive into '[Zine Title]' and support an independent artist today.
• •To be a 'Creativity Soldier' means to champion the stories that need to be heard. Every book and zine we press is a win for representation. Who is a creator in our community that inspires you? Tag them below! #SupportBIPOCArtists #SupportQueerArt
• •Made for you, by you. 'A Self-Guided Workbook for Trans & Non-Binary Folx' isn't just a guide; it's a companion on your journey, created with understanding and love. Find your space in our pages.