Brand Tone

Encouraging, empowering, friendly, and community-oriented, fostering a sense of possibility and inviting customers to connect.

Brand Values

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Community & Connection
• •Inclusivity & Accessibility

Best Practices

• •Use Empowering Language: Consistently use verbs and phrases that encourage and build confidence. Words like "discover," "create," "unleash," "your own," and "you can" reinforce the brand's core value of enabling customer creativity.
• •Focus on the "Why," Not Just the "What": Instead of just selling a door hanger, sell the feeling of pride, the joy of creating, and the experience of making memories. Frame the products as a means to an emotional end.
• •Maintain a Warm and Personal Voice: Write as if you are speaking to a friend. Use contractions (e.g., "you'll," "it's") and directly address the customer ("you," "your"). Share the personal story of the brand when appropriate to build connection.
• •Highlight Community and Shared Experience: Always promote the communal aspects of the brand. Use phrases like "join us," "together," and "share your creations" to foster a sense of belonging.
• •Be Transparent and Authentic: Continue the practice of being open about the materials and the handmade process. This builds trust and manages customer expectations, turning potential imperfections (like wood knots) into valued features of authenticity.

Social Perception

Highly positive, trustworthy, and perceived as an empowering resource that facilitates creativity.

Copy Examples

• •Ready to unlock your inner artist? ✨ Our new Wildflower Welcome Sign kit has everything you need to create a stunning piece for your front door. No experience? No problem! We believe everyone has a creative spark. Let's make something beautiful together. Tap to order your box of creativity!
• •Tired of the same old get-togethers? Gather your favorite people and host a private paint party! We bring the supplies and the step-by-step guidance; you bring the laughter and the wine. Create more than just decor—create memories. Book your unique party experience today!
• •Your Home, Your Style, Your Creation. From handcrafted decor ready to hang, to DIY kits that guide your every step. Discover the joy of making something you'll be proud of.
• •A little box of happiness is headed your way... Hi [Name], get ready for our next Maker Box! This month, we're diving into rustic fall charm. Imagine the pride of saying, 'I made it myself!' when the compliments roll in. We can't wait to see what you create!
• •Handcrafted with care and designed to bring a smile to your face every time you come home. This piece is made from high-quality natural wood, so each hanger has its own unique character—just like you. Let us add a touch of handmade charm to your doorstep.