Brand Tone

Approachable and Friendly, Enthusiastic and Current, Sales-Oriented but Casual, Helpful

Brand Values

• •Creativity and Personalization
• •Relatability
• •Accessibility/Affordability
• •Customer Focus (Implied)
• •Celebration and Expression

Best Practices

• •Create a Simple Tone of Voice Guide: Briefly document your desired brand voice (e.g., "Friendly, Enthusiastic, Relatable, Clear"). Include a few "we are/we are not" examples (e.g., "We are: Playful. We are not: Sarcastic"). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and humor (if appropriate) that resonate with your target customers. For Creative Trend, this means keeping it generally positive and focused on relatable life moments and interests.
• •Read Aloud: Before publishing any copy, read it out loud. Does it sound like a real person talking in the way you intend? This helps catch awkward phrasing or a tone that feels off-brand.
• •Use Consistent Language & Terminology: For example, if you call your customers "trendsetters" in one post, try to use similar positive and inclusive language elsewhere. Be consistent with product names and descriptions.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and email marketing. Does it still align with your intended tone and brand values? As your brand evolves, your tone might need slight adjustments. Check if the language still feels fresh and relevant to current trends and customer expectations.

Social Perception

Positive but Developing, Niche Appeal, Small Business Charm, Discovery-Based

Copy Examples

• •Sip in style! ✨ Our new [Theme, e.g., 'Summer Vibes'] tumblers just dropped, and they're ready to keep your drinks cool and your days bright. Perfect for the beach, a picnic, or just because! Grab yours before they're gone! #CreativeTrend #NewArrival #TumblerLove #MustHave
• •What's your go-to weekend mood? 🤔 Are you all about cozy vibes with a good book and our comfy sweatshirts, or out exploring with one of our statement tees? Let us know in the comments below! 👇 #WeekendVibes #CreativeTrendStyle #CommunityLove #ExpressYourself
• •Got a unique idea? We love bringing your visions to life! 💡 From personalized gifts to that one-of-a-kind tee you've been dreaming of, our custom order service is here for you. Send us a DM to get started! #CustomMade #PersonalizedGifts #CreativeTrend #YourDesign
• •Show Mom some love! 💖 Our [Product, e.g., 'Best Mom Ever'] collection is packed with heartfelt gifts she'll adore. Order by [Date] to get it in time for her special day! Shop the link in bio. #MothersDayGifts #GiftIdeas #CreativeTrendFamily #ShopSmall
• •Tired of boring basics?🤷‍♀️ Inject some fun and personality into your everyday with Creative Trend! Our unique tees, cozy sweatshirts, and vibrant tumblers are designed to make you smile and stand out. Discover your new favorite today! ✨➡️ Shop Now: [Link]