Brand Tone

Elegant, Personal, Artistic, and Warm

Brand Values

• •Creativity & Artistic Excellence
• •Personalization & Attention to Detail
• •Client Focus & Collaboration
• •Quality
• •Joy & Celebration
• •Community & Giving Back

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (Elegant, Personal, Artistic, Warm), approved vocabulary, "words to avoid," and examples of on-brand and off-brand copy. Share this with anyone creating content.
• •Prioritize Storytelling: Focus on the narrative behind the designs, the couple's story, or the inspiration. Use emotive language that connects on a personal level, reflecting the "caring" and "personal" aspects of the brand.
• •Emphasize Craftsmanship and Artistry: Use descriptive words that highlight the skill, detail, and artistic nature of the products (e.g., "hand-lettered," "custom-illustrated," "meticulously crafted," "bespoke"). This reinforces the "Elegant" and "Artistic" values.
• •Maintain a Warm and Approachable Persona: Even when describing high-end, elegant products, ensure the language is welcoming, friendly, and supportive. Address the client directly and use inclusive language. This supports the "Warm" and "Personal" elements.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently align with the defined brand tone. Gather feedback and make adjustments as needed. This ensures consistency across all touchpoints.

Social Perception

Creative in Bloom is perceived very positively by its clients and the online community, particularly within the wedding industry.

Copy Examples

• •Introducing the 'Everly Suite' – where timeless elegance meets personal storytelling. Each curve of calligraphy and delicate watercolor wash is thoughtfully crafted to announce your day with grace and artistry. Let us help you set a tone of heartfelt celebration, right from the first impression. ✨ #CreativeInBloom #WeddingInvitations #CustomStationery #ArtisticWeddings #LuxuryPaper
• •Your love story, beautifully scripted. At Creative in Bloom, we pour artistry and heart into every detail, transforming your wedding vision into cherished keepsakes. From bespoke invitations to exquisite day-of-decor, let's create something magical together.
• •Engaged? Congratulations! Imagine wedding stationery that perfectly captures your unique journey. Creative in Bloom offers a warm, personal design experience, crafting everything from save-the-dates to thank you cards with an artist's touch. Let's make your wedding details unforgettable. Schedule your complimentary consultation today!
• •Elevate your celebration with details that whisper elegance. Our custom signage and decor pieces are more than just beautiful – they're a reflection of your unique style, lovingly handcrafted to add warmth and artistry to your special day. Discover inspiration for your dream wedding with Creative in Bloom. #WeddingDecor #EventDesign #HandletteredSigns #CreativeInBloomDetails #PersonalizedWedding
• •Dear [Client Name], Thank you so much for reaching out to Creative in Bloom! It was a pleasure to learn a little about your upcoming [event type]. We believe that the most beautiful events begin with personal touches and an artistic vision. We're excited by the possibility of bringing our creative passion to your special day and crafting details that you and your guests will treasure. We'll be in touch shortly to discuss your ideas further. Warmly, The Creative in Bloom Team.