Brand Tone

energetic, enthusiastic, friendly, helpful, and positive

Brand Values

• •Sustainability
• •Creativity & Resourcefulness
• •Education & Knowledge Sharing
• •Simplicity & Accessibility
• •Positive Impact
• •Curiosity

Best Practices

• •Embrace Enthusiasm: Use exclamation points (sparingly but effectively), vibrant language, and a generally upbeat tone. Mirror Armen's energetic video style in written form where appropriate.
• •Keep it Simple & Actionable: Use clear, concise language. Focus on the "how-to" aspect and the direct benefits for the reader. Break down complex ideas into easy steps.
• •Highlight Sustainability & Resourcefulness: Continuously weave in the "don't throw it out" philosophy. Emphasize natural solutions, recycling, and upcycling.
• •Be Relatable and Friendly: Use a conversational style. Address the audience directly (e.g., "you," "your"). Share the "why" behind the hacks, connecting with the audience's desire to learn and improve.
• •Stay Positive and Encouraging: Frame tips and solutions in an empowering way. Focus on the positive outcomes and the fun of learning and experimenting.

Social Perception

Creative Explained is widely perceived as a fun, energetic, and highly informative source for practical life hacks, particularly related to gardening, plants, and sustainable living. Armen Adamjan is seen as a passionate and knowledgeable creator. His followers appreciate the quick, easy-to-digest format of his video content and the actionable nature of his tips. The books are perceived as useful compilations of his popular online content, making the information more organized and accessible. While the content and products are generally well-loved, some negative perceptions exist regarding customer service for online orders.

Copy Examples

• •Headline: "Stop Tossing, Start Growing! 🌱 Unleash your inner green thumb with these mind-blowing plant hacks! #CreativeExplained #SustainableLiving"
• •Social Media Post: "🤯 Did you know your coffee grounds can SUPERCHARGE your plants? ☕️✨ Learn this and 100+ other awesome tricks in my new book! Link in bio to get your DIRT cheap copy! 😉 #DontThrowItOut #DIYHacks"
• •Product Description (for a book): "Tired of waste? Ready to get CREATIVE? 💪 My book is JAM-PACKED with easy, fun, and earth-friendly hacks that'll make you say WOW! From regrowing food to natural cleaning, get ready to transform your home (and save some cash!). Let's make a difference, one hack at a time! 🌍 #CreativeExplained"
• •Email Subject Line: "💥 You WON'T believe these simple kitchen scraps can do THIS! 👇"
• •Call to Action: "Join MILLIONS learning to live smarter & greener! Grab your copy of 'Did You Know..' NOW and let's get creative! ➡️ [Link]"