Brand Tone

Energetic & Enthusiastic, Friendly & Approachable, Direct & Action-Oriented, Humorous & Playful, Informative & Educational, Passionate

Brand Values

• •Sustainability & Eco-consciousness
• •Simplicity & Accessibility
• •Creativity & Resourcefulness
• •Empowerment & Education
• •Community & Connection

Best Practices

• •Reflect Armen's high energy with enthusiastic language, exclamation marks, and relevant emojis. Don't be afraid to sound excited and loud (in text form).
• •Use clear, concise language. Get straight to the benefit or the "wow" factor of the hack or product. Avoid jargon or overly complex sentences.
• •Frame copy around doing, making, and solving. Use strong verbs and calls to action that encourage engagement and trying things out. Highlight the "how-to" aspect.
• •Regularly use phrases like "Don't throw it out!" and weave in the core values of sustainability, creativity, and simplicity into the messaging.
• •Write as if you're talking directly to a friend, sharing an amazing discovery. Be encouraging and make people feel capable of achieving the results shown.

Social Perception

Highly Positive & Engaging, Trustworthy & Knowledgeable (Content-wise), Inspirational, Concerns about Operations, Entertaining

Copy Examples

• •🤯 STOP throwing out your [common household item]! 🤯 WATCH THIS NOW to see how to turn trash into TREASURE! 🌱 Your mind will be BLOWN! Tag a friend who NEEDS this hack! #DontThrowItOut #CreativeExplained #LifeHack #Sustainability #EasyDIY #MindBlown
• •TIRED OF FORGETTING THOSE AWESOME HACKS?! 🤩 Get ALL my best secrets, step-by-step, in the 'Did You Know..' BOOK! 📖 Click here to GRAB YOURS & become a household HACKING NINJA! Let's get creative! 🎉
• •💥 You WON'T BELIEVE what you can do with [item]! (New Hack!)
• •GET READY TO GROW LIKE A BOSS! 💪 This isn't just a [product name], it's your new secret weapon for a crazy-awesome garden! Super simple, super effective – even if you think you have a 'black thumb'! Let's make some plant magic happen! ✨ #GardeningTips #GrowYourOwn #CreativeExplained
• •WANNA SAVE MONEY & THE PLANET? 🌎 Yeah, me too! That's why I pack my videos and books with TONS of easy, eco-friendly hacks that actually WORK! From regrowing food scraps to natural cleaning – let's make sustainability SIMPLE & FUN! Learn more at CreativeExplained.com! #SustainableLiving #EcoHacks #ReduceReuseRecycle #CreativeExplained