Brand Tone

Direct, product-focused, transactional, professional, clear-cut, emphasizing products available for purchase.

Brand Values

• •Creativity
• •Customization
• •Entrepreneurship
• •Product Quality

Best Practices

• •Be Clear and Direct: Use simple, straightforward language in all product descriptions and website copy. Avoid jargon and focus on clearly communicating what the product is and its benefits.
• •Emphasize Customization: Regularly use words like "custom," "personalized," "your design," and "unique" to reinforce this core brand value.
• •Maintain a Professional Voice: Ensure all communications, from email newsletters to website updates, are professional and error-free. This builds trust and reinforces the quality of the products.
• •Showcase the Possibilities: Use high-quality images of finished products created with your decals. This visual copy is powerful and inspires customers.
• •Empower Fellow Crafters: When promoting the course or supplies, adopt an encouraging and empowering tone. Position the brand not just as a seller, but as a partner in creativity for other crafters.

Social Perception

Limited, primarily perceived by direct customers as a straightforward source for crafting decals and supplies.

Copy Examples

• •Your tumbler, your style. Our new collection of vibrant cup decals has arrived. Browse now and find the perfect design to make your mark.
• •Don't just buy a cup, create a masterpiece. With our custom decals, your vision comes to life. Upload your design or choose from our library today.
• •Ready to turn your passion into a business? Our Tumbler Cup Course gives you the skills to create and sell stunning custom drinkware. Enroll today and start your creative journey.
• •Spooky, sparkly, or sweet? Whatever your Halloween style, we have a decal for it. Shop our limited edition collection before it vanishes!
• •Creative Creations by Mindy: Your source for high-quality decals and crafting supplies. We provide the pieces, you bring the imagination.