Tono de Marca

Empowering, Aspirational, and Knowledgeable

Valores de Marca

• •Empowerment through Education
• •Practicality and Accessibility
• •Creativity and Aesthetic Excellence
• •Community and Authenticity
• •Entrepreneurial Spirit

Mejores Prácticas

• •Speak from Experience: Use 'we' to share learnings and establish authority. Phrases like 'We learnt the ropes...' or 'We unsubscribed from expensive software because...' build trust and authenticity.
• •Use Empowering Action Verbs: Start sentences with words like 'Master,' 'Transform,' 'Create,' 'Build,' and 'Unlock.' This positions the customer as the hero and the brand as their guide.
• •Focus on the Transformation, Not Just the Feature: Instead of saying 'Our course is 4 hours long,' say 'In just 4 hours, you'll learn everything you need to shoot professional-quality video on your phone.' Highlight the end result.
• •Ask Engaging Questions: In social media copy, ask questions that resonate with your audience's struggles and aspirations, such as 'Struggling to make an impact online?' or 'Ready to create content you love?'
• •Maintain an Aspirational and Encouraging Vocabulary: Regularly use words like 'beautiful,' 'inspiring,' 'stunning,' 'game-changer,' and 'captivating' to reinforce the brand's commitment to aesthetic excellence and transformative results.

Percepción Social

The brand is perceived as a trusted and inspiring resource within the South African creative community. Customers see it not just as a store, but as a mentorship platform that provides actionable tools and education. The founders are viewed as passionate, knowledgeable, and effective teachers. The brand is seen as a go-to for anyone looking to elevate their online presence and content quality in a practical, hands-on way.

Ejemplos de Copy

• •Stop guessing and start creating. Your phone is the most powerful camera you own—we'll show you how to unlock its potential. Join our one-day workshop and learn the secrets to capturing stunning photos and videos that stop the scroll. Limited spots available for our next Johannesburg session!
• •Meet MERLOT. A deep, rich, and moody surface designed to make your products pop. Hand-crafted, stain-resistant, and ready to roll out wherever inspiration strikes. It's not just a backdrop; it's the start of your next beautiful story. Shop the new collection.
• •We are constantly blown away by our community! Look at this incredible shot by @[CustomerHandle] using our PITTED GREY CEMENT surface. She ’s taken her product photography to the next level, and you can too. Tap to see the tools she used.
• •Feeling stuck in a creative rut? You're not alone. We've been there, and we're sharing how we got through it. Our latest blog post is live: 'The Creative Burnout We Don't Talk About (and How to Beat It).' Click the link in our bio for an honest take on navigating the highs and lows of the creative journey.
• •Not sure what to get the creative in your life? Give them the freedom to create. Our gift cards can be used for any of our workshops or styling tools—the perfect gift for the photographer, stylist, or business owner who has everything (except the perfect flatlay). Order now.