Brand Tone

Personal and Heartfelt, Creative and Passionate, Resilient and Hopeful, Professional and Detail-Oriented

Brand Values

• •Authenticity and Transparency
• •Handmade Quality and Craftsmanship
• •Personalization
• •Passion and Dedication
• •Resilience
• •Supporting Small Artisans and Sustainability
• •Creating Lasting Memories
• •Trusted for Special Occasions

Best Practices

• •Highlight the 'Handmade' and 'Personalized' Aspects: Every piece of copy should reinforce that these are not generic, mass-produced items but unique creations made with care and tailored to the individual.
• •Emphasize the 'why' behind the purchase – celebrating love, new life, and milestones.
• •Share customer testimonials about positive experiences with the brand.
• •Include emotive language that reflects the heartfelt nature of the brand.
• •Showcase the founder’s personal story to connect with customers on a deeper level.

Social Perception

Trusted creator of unique, handmade, and personalized items for special occasions, celebrated for quality and heartfelt service. Recognized for authenticity, resilience, and dedication to creating lasting memories.

Copy Examples

• •Each piece is made with love, turning your special moments into lasting memories.
• •From our hands to your heart: unique, handmade treasures for life's celebrations.
• •Crafting joy, one personalized gift at a time. Let us bring your vision to life.
• •Discover the magic of handmade artistry, created with passion and dedication.
• •Celebrate your precious moments with our bespoke creations, designed to capture the essence of love and joy.