Brand Tone

Warm, Empathetic, and Celebratory; personal, intimate, joyful, authentic, transparent, gentle, appreciative, and emotional.

Brand Values

• •Resilience and Rebirth
• •Handmade Craftsmanship
• •Personalization and Uniqueness
• •Celebration of Life
• •Sustainability and Community

Best Practices

• •Lead with Emotion, Support with Detail: Start your copy with the feeling you want to evoke (joy, love, nostalgia, gratitude). Then, follow up with the tangible details that make the product special.
• •Always Tell a Story: Frame products not as items, but as characters in the customer's life story. This narrative approach aligns perfectly with the brand's origin.
• •Use "You" and "Your" to Center the Customer: Make the customer the hero. Phrases like "Your special day," "Celebrate your story," and "Designed for your little one" create a personal and inclusive connection.
• •Embrace the Founder's Voice: Periodically share authentic messages directly from Lorena. Her personal story is the brand's most powerful asset, building unparalleled trust and loyalty.
• •Maintain a Consistent Vocabulary: Use a consistent set of warm, gentle, and creative words across all platforms. Keywords should include: Handmade, Crafted, Story, Memory, Celebrate, Unique, Personalized, Heart, Joy, Welcome, Keepsake, Treasure.

Social Perception

Creativa di Lorena Festina is perceived as a high-quality, heartfelt, and trustworthy artisanal brand. Customers view Lorena as skilled, creative, and accommodating, producing 'masterpieces' that are beautiful and well-made. The brand's personal story creates a strong emotional connection, making it a source of inspiration for special family events.

Copy Examples

• •Instagram Post (Product: Custom Birth Bow): More than just a bow, it's the first hello. Each stitch is woven with hope, joy, and a quiet welcome for the newest love of your life. Handcrafted to hold the story of your beginning. Welcome to the world, little one. ✨ #CreativaDiLorenaFestina #HandmadeWithLove #BirthAnnouncement
• •Facebook Ad (Targeting: Expecting Mothers): Headline: Celebrate Your Story. Body: Your journey to motherhood is unique. The keepsakes you choose should be, too. At Creativa, we pour our hearts into crafting personalized treasures that celebrate your new chapter. From custom birth announcements to one-of-a-kind nursery decor, let's create a beautiful memory together. Explore our handmade collections.
• •Product Description (Website: Personalized Party Favors - Bomboniere): Title: A Little Gift of Gratitude. Description: Say 'thank you' with a memory they can hold. Our personalized bomboniere are thoughtfully designed to capture the spirit of your special day. Made from sustainable materials and finished with a touch of artisanal magic, each favor tells your story of celebration and gratitude. Because the best moments are the ones we share. Let's design yours today.
• •TikTok Video Idea: On-screen text: "Packing a little box of happiness... for a very special arrival." "Every detail matters." "Made with love, from my hands to your home." Sound: A soft, uplifting instrumental track.
• •Newsletter Email: Subject: A Story in Every Creation. Body: Hi [Customer Name], Here at Creativa, we believe that the most beautiful objects are the ones that carry a piece of our heart. As you know, this little world of mine was born from a need to channel love and find purpose. That same emotion is what I hope you feel in every piece you receive from us. Whether you're celebrating a new life, a first birthday, or simply want to give a gift with soul, thank you for letting us be a small part of your story. With gratitude, Lorena