Brand Tone

Expert & Authoritative, Approachable & Friendly, Professional & Polished, Caring & Empathetic, Informative & Educational, Trendy & Engaging

Brand Values

• •Expertise
• •Accessibility
• •Authenticity & Quality
• •Customer-Centricity (Ease & Identity)
• •Education & Empowerment
• •Trust & Reliability
• •Passion for Hair

Best Practices

• •Always Lead with Expertise, Soften with Approachability: Start by establishing credibility (e.g., "professional-grade," "expert-recommended") but ensure the language remains welcoming, understandable, and avoids overly technical jargon unless explained. Use phrases like "we're here to help" or "your hair journey matters to us."
• •Educate and Empower, Don't Just Sell: Frame product descriptions and social media posts around solving problems or achieving aspirations. Explain the "why" and "how" behind products, helping customers feel informed and confident in their choices.
• •Maintain a Polished and Professional Voice, Even in Casual Channels: While TikTok allows for more playfulness, the underlying message should still reflect the brand's commitment to quality and expertise. Ensure correct grammar and a sophisticated yet clear vocabulary across all communications.
• •Emphasize Authenticity and Trust: Consistently reassure customers about the genuineness of products and the reliability of the advice given. Use trust-building language and highlight customer testimonials or expert endorsements.
• •Speak to "Your Best Hair" and "Identity": Connect product benefits to the customer's desire for self-expression and confidence. Use aspirational language that focuses on the positive transformation and the feeling of achieving their "best hair." This aligns with their brand pillars of "Identity (At the Root)."

Social Perception

Trusted Source for Professional Hair Care, Knowledgeable & Helpful, High-Quality Products, Good Customer Experience, Aspirational yet Attainable, Community-Oriented

Copy Examples

• •Headline: Unlock Your Best Hair Days. Expert Advice & Salon Professional Brands, Delivered. Body: Tired of guessing which hair products are right for you? At HairMNL, we bring the salon expertise to your fingertips. Discover 100% authentic, professional-grade haircare curated for Filipino hair needs. Chat with our experts today for your free consultation! #HairMNL #YourManeAuthority #ProfessionalHairCare
• •Headline: From Stressed Tresses to Luscious Locks. Real Results, Expert Care. Body: Dreaming of healthier, more vibrant hair? Whether it's damage repair, frizz control, or scalp concerns, HairMNL offers targeted solutions from the world's most trusted salon brands like Kérastase, L'Oréal Professionnel, and Davines. Let us help you find your perfect hair ritual. Shop now and experience the HairMNL difference. #HairGoals #ExpertCarePH
• •Headline: Your Hair Story Deserves the Best Chapter Yet. Discover it with HairMNL. Body: Every strand tells a story. At HairMNL, we’re passionate about helping you write a beautiful one. Explore our collection of premium hair treatments, styling essentials, and expert advice to express your unique identity. What's #YourHairStory? Share it with us! #HairTransformation #AuthenticBeautyPH
• •Headline: Salon-Quality Hair, Effortlessly at Home. Body: Why wait for your next salon visit? HairMNL brings professional expertise and exclusive products directly to you. From revitalizing shampoos to transformative treatments, achieve your ultimate hair goals with ease and confidence. Nationwide delivery available! #SalonAtHome #HairMNLExpertise
• •Headline: The Secret to Great Hair? It's No Secret Anymore. Body: HairMNL empowers you with the knowledge and the finest professional products to achieve and maintain your healthiest hair ever. Explore our educational blogs, watch tutorials from the pros, and shop with the assurance of authenticity. Your journey to fabulous hair starts here! #HairEducation #ProHairCarePH #YourBestHair