Brand Tone

Empowering & Confident, Friendly & Relatable, Proudly Local & Ethical, Supportive & Caring, Informative & Helpful

Brand Values

• •Self-Confidence & Female Empowerment
• •Local Production & Economy
• •Quality & Comfort
• •Ethical Practices
• •Authenticity & Transparency

Best Practices

• •Maintain the Empowering "Tu": Continue using the familiar and direct "you" (even when translated to English, maintain a direct, personal address) in communications to foster a personal connection and reinforce the supportive, friendly tone.
• •Always Highlight "Fait au Québec" & Ethical Production: Consistently mention that products are made in Quebec and ethically produced. This reinforces core values and appeals to customers who prioritize local and ethical shopping.
• •Focus on Confidence and Well-being: Frame product benefits around how they make the customer *feel* – confident, beautiful, comfortable, and good about themselves.
• •Showcase Realness & Relatability: Continue leveraging the owner's voice (like Emm Parent on TikTok) where appropriate to maintain authenticity and a personal touch. Share stories or insights that resonate with the everyday woman.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messaging are consistently applied across the website, all social media platforms, email marketing, and any customer service interactions. This builds a strong, recognizable brand identity.

Social Perception

To be perceived as a supportive, local, and quality-conscious brand that champions female self-esteem. Customers who resonate with "buy local" movements and appreciate ethically made, comfortable clothing designed to enhance confidence are likely to have a positive perception. The TikTok presence, especially with personal content from the owner, likely fosters a more personal connection and trust with the audience. The primary customer base appears to be women in Quebec.

Copy Examples

• •Headline: Feel Beautiful, Inside & Out. Discover Quebec-Made Comfort. Body: Your everyday essentials, ethically crafted right here in Quebec. Créations Emm helps you embrace your true colours with confidence. Because beauty starts with self-appreciation. Call to Action: Shop Our Collections.
• •Headline: No More Compromises. Just Pure Comfort & Confidence. Body: Tired of underwear that dictates how you should feel? Our no-elastic designs lovingly embrace your shape, helping you feel amazing all day long. Designed by women, for women, right here in Mauricie. Call to Action: Find Your Perfect Fit.
• •Headline: More Than Just Underwear, It's a Daily Dose of Self-Love. Body: At Créations Emm, we believe in the power of feeling good. That's why every piece is thoughtfully made in Quebec to help you shine with confidence and proudly show off your true self. Call to Action: Discover Local Quality.
• •Headline: Your Quebec Local Choice for Ethical & Empowering Style. Body: Supporting local means supporting a dream. Créations Emm offers quality fashion, ethically made, designed to boost your self-confidence. Join our community of women who choose to feel good, every day. Call to Action: Explore New Arrivals & Support a Quebec Business!
• •Headline: Confidence Starts Here. With Créations Emm. Body: From our workshop in Champlain to your wardrobe – unique pieces made with love in Quebec. It’s our mission to help you assert yourself and celebrate your unique beauty. Call to Action: Get Your Confidence Boost Today!