Brand Tone

Passionate & Authentic, Friendly & Approachable, Conscious & Responsible, Artisanal & Local

Brand Values

• •Handmade Quality
• •Eco-responsibility
• •Passion & Craftsmanship
• •Authenticity & Transparency
• •Local Production

Best Practices

• •Always Emphasize "Handmade with Passion": This is a core element. Let the creator's genuine enthusiasm shine through in descriptions and posts.
• •Highlight Eco-Credentials Clearly and Simply: Use terms like "Oeko-Tex certified," "GOTS," "zero-waste," and "eco-responsible" consistently. Explain what they mean for the customer and the planet in simple terms.
• •Maintain a Warm, Personal, and Slightly Informal Voice: Address customers directly (e.g., "you," "your"), use friendly language, and don't be afraid of a well-placed emoji on social media. Share the "why" behind the creations.
• •Root the Brand in its Origin: Regularly mention "Occitanie," "Made in France," and "Artisanal." This builds an identity around local craftsmanship and quality.
• •Focus on Quality and Durability Alongside Beauty: While the items are attractive, stress that they are made to last and serve a purpose, tying back to the value of sustainability and thoughtful consumption.

Social Perception

Customers perceive the brand positively. They appreciate the quality of the products, the attractive designs, and the eco-friendly approach. The direct engagement from Agathe fosters a sense of community and trust. The brand is likely seen as a small, ethical business offering charming and useful handmade items.

Copy Examples

• •Gently care for your skin and our planet 🌿✨ Our new line of ultra-soft reusable makeup remover pads is here! Handmade with love in Occitanie from certified Oeko-Tex cotton, they’re perfect for your daily routine and a beautiful step towards a zero-waste lifestyle. Swipe to see the lovely patterns! #HandmadeWithPassion #EcoChic #ZeroDechet #MadeInFrance #CreationsAgathe
• •Carry your essentials (and a little bit of sunshine!) wherever you go ☀️ Our artisanal tote bags are lovingly sewn in the heart of Occitanie, combining durable, eco-friendly fabrics with unique designs. Perfect for the market, the beach, or just because! Discover your new favorite bag. 👇 #ArtisanatFrancais #EcoFriendlyFashion #SupportSmallBusiness #FaitMain #CreationsAgathe
• •Créations d'Agathe: Handmade passion from Occitanie. Beautiful, durable, and eco-conscious textile goods for you and your home. ✨
• •Mealtime just got a little cuter (and cleaner!). Each bib is handmade with passion by Agathe, using soft, Oeko-Tex certified cotton gentle enough for baby's skin and durable enough for daily adventures. A thoughtful, locally-made gift for the little one in your life. 👶🇫🇷 #HandmadeBaby #OccitanieCraft #EcoBaby #CreationsAgathe
• •From my little workshop in Occitanie to your home, every stitch tells a story of passion and a commitment to a gentler way of living. This week, I’m excited to share [New Product/Fabric] – I hope you love it as much as I loved creating it! - Agathe 💕 #MyCreativeWorld #FrenchArtisan #SustainableLiving