Brand Tone

Artisanal, Personal, and Ethereal. The language is gentle and inspired, establishing an intimate, creative, and slightly spiritual connection, not corporate or loud.

Brand Values

• •Artisanal Craftsmanship
• •Eco-Consciousness and Sustainability
• •Inspiration from Nature
• •Authenticity and Passion

Best Practices

• •Lead with the "Why": Always start with the inspiration or purpose behind a product. Don't just sell a necklace; sell a "talisman," a "piece of a dream," or a "connection to nature." This reinforces the personal, ethereal tone.
• •Emphasize "Handmade in Brittany": This phrase is a cornerstone of the brand's identity. It should be included frequently in product descriptions, social media bios, and packaging to ground the ethereal tone with a tangible sense of place and quality craftsmanship.
• •Use "We" and "I" Interchangeably but Purposefully: Use "I" (referring to the creator, Maëlle) in the 'About' story and blog posts to maintain authenticity and a personal connection. Use "we" or the brand name in more formal communications or product descriptions to sound like an established, professional workshop.
• •Incorporate the "Colibri" Ethos: Subtly weave the philosophy of "doing your part" into the copy, especially for eco-friendly products. Use words like "conscious," "purposeful," "small gestures," and "gentle impact" to connect the products to the brand's core environmental value without having to retell the full legend every time.
• •Maintain a Gentle and Inspiring Vocabulary: The brand's tone is soft, not aggressive. Use words like "universe," "illuminate," "dream," "sacred," "treasure," and "whisper." This creates a consistent voice that is calming and aspirational, aligning perfectly with the brand's aesthetic and values.

Social Perception

The brand is perceived positively as a high-quality, local artisanal business, appreciated for its unique, handmade products. Its perception is primarily managed through direct sales channels and local word-of-mouth, seen as a source for thoughtful, original gifts with a personal and sustainable touch.

Copy Examples

• •Wear a piece of the cosmos. Our Luna Necklace, handcrafted in our Brittany workshop, is more than just jewelry—it's a personal talisman. Forged from durable, hypoallergenic stainless steel and inspired by the serene light of the moon, it’s designed to be a quiet reminder of your own inner magic. Let it be your little piece of the universe, worn close to your heart.
• •From our hands to yours. ✨ Introducing the 'Terre et Mer' (Earth and Sea) collection. Each piece is a little bit of me, my dreams, and our beautiful Brittany coast, transformed into something you can carry. Handmade with intention, designed to last. Discover the collection on our site—link in bio. #CreationsColibri #HandmadeJewelry #Artisanal #MadeInFrance #SlowLiving
• •Creations Colibri: Small Gestures, Beautifully Crafted.
• •Join our flight to a more beautiful world. Our zero-waste essentials are lovingly made to help you 'do your part,' just like the little colibri. Sustainable choices, handmade in Brittany with passion and purpose. Small changes, big impact. Shop consciously today.
• •A little light from Brittany, just for you ✨