Brand Tone

Nurturing, Inspiring, Approachable, Informative, Calm & Mindful

Brand Values

• •Creativity & Self-Expression
• •Connection with Nature
• •Joy of Making (DIY Ethos)
• •Quality
• •Learning & Growth
• •Accessibility (Ease of Use)

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., Nurturing, Inspiring, Approachable), provide 'do's and don'ts' for language, and list preferred vocabulary or phrases.
• •Focus on the 'Why': Connect with the customer's desire for creativity, relaxation, or bringing nature indoors. Emphasize the experience and benefits, not just the product features. For example, instead of 'Kit includes soil,' try 'Our specially blended soil gives your succulents the perfect foundation to thrive.'
• •Use 'You' and 'We' Inclusively: Address the customer directly ('You can create...') and use 'we' to build a connection ('We're here to help you...'). This fosters a sense of community and support.
• •Keep it Simple and Clear: Avoid overly technical botanical terms without explanation. Ensure instructions and descriptions are easy to understand, empowering even novice crafters.
• •Show, Then Tell (with Encouragement): Use inspiring visuals across all platforms. Let the copy complement these visuals by highlighting the ease of creation, the beauty of the final product, and the positive feelings associated with the activity (e.g., 'Imagine this beautiful moss art brightening your workspace. It's easier to make than you think!').

Social Perception

Positive & Engaging, Gift-Worthy & Decorative, Therapeutic & Relaxing, Supportive Community, Reliable for Beginners

Copy Examples

• •Unearth your inner artist! 🌱 Our DIY Terrarium Kits come with everything you need to create a stunning miniature world. Perfect for a relaxing afternoon or a unique gift. Ready to get your hands a little dirty and your spirit a lot brighter? Shop now!
• •Craft a living masterpiece. This Kokedama kit invites you to explore the Japanese art of 'moss ball' planting. We provide the finest materials and step-by-step guidance, so you can enjoy the journey of creation and the beauty of your new botanical friend.
• •Your Weekend Project Awaits: Bring Nature Home ✨
• •Look at this incredible terrarium made by @[customer_handle]! 😍 We're so inspired by your creativity. Share your Creations by Nathalie projects with #CreationsByNathalie for a chance to be featured. Let's grow together!
• •Ever felt that spark of joy when you create something with your own two hands? We believe everyone has a creative side waiting to bloom. That's why we're passionate about making nature crafts accessible and fun for all, one beautiful kit at a time.