Brand Tone

Friendly and Approachable, Passionate and Creative, Helpful and Customer-Centric, Joyful and Celebratory, Trustworthy and Reliable

Brand Values

• •Personalization and Uniqueness
• •Affordability without Compromising Quality
• •Customer Happiness and Satisfaction
• •Passion for Craftsmanship
• •Creating Memories
• •Handmade with Love

Best Practices

• •Use Warm and Personal Language: Address customers directly (e.g., "you," "your ideas"). Infuse copy with Julietta's personal passion and enthusiasm for creating.
• •Emphasize "Handmade with Love" and "Personalized": These are core aspects of the brand. Highlight the care, uniqueness, and collaborative nature of creating custom items.
• •Focus on Joy and Special Moments: Connect products to the happiness they bring and the memories they help create. Use celebratory and positive wording.
• •Be Helpful and Solution-Oriented: Frame product descriptions and communications around how they solve a customer's need (e.g., finding the perfect unique gift, easy DIY solutions).
• •Maintain an Approachable and Responsive Voice in all Communications: Mirror the friendly and quick communication style evident in Etsy review responses across all platforms and customer interactions.

Social Perception

Highly Positive, Reliable and Professional, Creative and Accommodating, Provider of Joyful and Meaningful Products

Copy Examples

• •Your love story is unique. Let's craft a beautiful welcome sign that tells it perfectly. Handmade with love, just for your special day. ✨ #CreationsByJulietta #WeddingSignage #PersonalisedTreasures
• •Got a brilliant DIY idea? Let's make it stick! Our easy-to-use iron-on decals are perfect for adding that personal touch to tees, totes, and more. What will you create? 😊 #DIYJoy #CustomDecals #CreationsByJulietta
• •Sip your favourite brew from a mug that’s uniquely YOU! Or, gift a moment of warmth to someone special. Let's create a design that brings a smile, every single day. ☕️ #PersonalisedMugs #GiftIdeas #HandmadeWithLove
• •Tiny hands, big news! Announce your little one's arrival or celebrate a precious milestone with a keepsake crafted with love. Let's capture these joyful moments together. 🍼 #BabyJoy #PersonalisedBabyGifts #CreationsByJulietta
• •From a simple idea to a tangible treasure that brings joy – that’s our passion at Creations by Julietta! We believe everyone deserves something special. What can we help you create today? Let's make memories. 💖 #AffordableGifting #PersonalisedJoy #MadeInMelbourne