Brand Tone

Aspirational luxury and accessible confidence, blending elegant and sophisticated language with a direct, transparent, and engaging approach.

Brand Values

• •Accessibility
• •Quality
• •Smart Consumerism
• •Self-Expression

Best Practices

• •Lead with Luxury, Justify with Value: Always start with aspirational and evocative language that speaks to the luxurious experience of the scent. Follow up by reinforcing the value proposition (e.g., "The essence of luxury, made accessible.").
• •Be Confidently Transparent: Never hide the "inspired by" nature of the products. Frame it as a smart, informed choice for the consumer. Use phrases like "Inspired by," "Our interpretation of," or "If you love X, you'll adore Y."
• •Focus on the Olfactive Journey: Use descriptive, sensory language. Detail the top, middle, and base notes to showcase the complexity and quality of the fragrance, appealing to both novice and experienced perfume buyers.
• •Maintain a Consistent Naming Convention: Continue using elegant, often French-sounding, names for the creations. This reinforces the brand's sophisticated identity and separates it from generic "dupe" sellers.
• •Leverage Social Proof in Your Copy: Incorporate customer testimonials and positive feedback into your marketing materials. Phrases like "Join thousands who have switched" or "See why our customers are obsessed" build credibility and trust.

Social Perception

Reliable and high-quality provider of fragrance dupes, seen as a legitimate and favorable option for experiencing expensive scents affordably, with a strong reputation for scent accuracy and good value among savvy consumers.

Copy Examples

• •Headline: Experience Iconic Scents. Redefined. Body: Why reserve luxury for a special occasion? Discover our private creations, inspired by the world’s most beloved fragrances, crafted for your everyday.
• •Caption: Introducing 'Nuit Étoilée'. Inspired by the timeless elegance of Tom Ford's Black Orchid. A bold blend of black truffle, dark chocolate, and velvet florals for a night you won't forget. Tap to indulge your senses. #CreationPrivee #LuxuryForLess #ScentOfTheDay
• •Headline: Love Baccarat Rouge 540? You'll Adore Our 'Cristal'. Body: Get the same opulent notes of jasmine, saffron, and cedarwood without the designer price tag. Join thousands of savvy scent lovers who've found their perfect match. Call to Action: Shop Now & Save
• •Subject: Your New Signature Scent is Waiting... Body: Life's too short to smell boring. From the woody aroma of Santal 33 to the fresh burst of Aventus, your fragrance wardrobe is calling. Re-discover your favorites and find new obsessions. Enjoy 15% off your next order.
• •Product Name: 'Soleil de Amalfi' (Inspired by Acqua di Parma's Fico di Amalfi) Description: Let this scent transport you to the Italian coast. A vibrant creation opening with zesty Italian lemon and bergamot, settling into a warm heart of fig nectar and cedarwood. It's the essence of an endless summer, captured in a bottle. Confident, fresh, and utterly captivating.