Brand Tone

Authentic, Caring, and Trustworthy

Brand Values

• •Family and Legacy
• •Safety and Quality
• •Community and Support
• •Entrepreneurial Spirit

Best Practices

• •Always Lead with the "Why": Continuously weave the founding story of Coco and Lyly into the narrative. This emotional core is your strongest differentiator and builds a lasting connection with your audience.
• •Emphasize "Safe and Approved": In every relevant product post, mention that items are "Health Canada compliant" or made with "food-grade materials." This reinforces the core value of trust and safety.
• •Use a Warm, Personal "I" and "You": Maintain the authentic, direct-to-customer voice. Address your audience as "you" and don't be afraid to use "I" or "we" from the founder's perspective, especially on platforms like TikTok and Instagram Stories.
• •Show, Don't Just Tell: Continue using video and lifestyle photography that shows the products in a real-life family setting. This visual strategy supports the brand's authentic and family-oriented perception.
• •Nurture the Community: Actively engage with comments and messages. Foster a two-way conversation. Ask questions, share user-generated content (with permission), and make your customers feel like they are part of the extended Creation Coco Lyly family.

Social Perception

Creation Coco Lyly is perceived as a reliable and high-quality local business. Customers view it as a "superb company" offering beautiful products and excellent service. The personal story behind the brand resonates with consumers, creating an emotional connection that goes beyond the products themselves. The move to a physical retail space has been positioned as the owner "living her dream," which adds to the positive and aspirational perception of the brand.

Copy Examples

• •Our new bamboo pajamas are more than just soft; they're a nightly hug. Designed for mamas who deserve the ultimate comfort after a long day. Crafted with love, inspired by a story of sisterhood. Sleep peacefully. #CocoLylyComfort
• •Teething is tough, but finding a safe and effective teether shouldn't be. Our food-grade silicone teethers are Health Canada approved, easy for little hands to hold, and designed with your baby's wellness in mind. From our family to yours. #SafeTeething
• •Have you ever wondered about our name? Creation Coco Lyly was born from love and a promise between sisters. 'Coco' (our founder, Coralie) & 'Lyly' (her beloved sister, Mélody). Every product we create is infused with this spirit of family, care, and legacy. Thank you for being part of our story. #CocoLylyStory
• •Come visit us at 22 St-Pierre in Rimouski! Our boutique isn't just a store; it's a space for you and your little ones to feel welcome. With a play area for kids and a fully-stocked changing station, we've thought of everything to make your visit a breeze. We can't wait to see you! #BoutiqueCocoLyly
• •To thank our amazing community, we're offering 15% off our entire 'Mealtime' collection! Make feeding time fun, safe, and stylish with our Health Canada compliant essentials. Quality you can trust, at a price you'll love. Shop now! #CocoLylySale