Brand Tone

Helpful and Educational, Approachable and Friendly, Trustworthy and Transparent, Positive and Uplifting

Brand Values

• •Quality
• •Transparency
• •Customer Well-being
• •Education
• •Natural Solutions/Holistic Experience

Best Practices

• •Prioritize Clarity and Education: Always explain the 'why' behind your products and the benefits of CBD in simple, easy-to-understand language. Avoid overly technical jargon unless clearly defined.
• •Maintain a Positive and Supportive Voice: Frame your messaging around solutions, well-being, and improvement. Focus on how your products can help create 'better days.'
• •Emphasize Transparency and Trust: Regularly highlight your commitment to quality testing (COAs) and natural ingredients. Be open and honest in all communications.
• •Be Approachable and Engaging: Encourage dialogue with your audience. Ask questions, respond to comments and reviews thoughtfully, and foster a sense of community.
• •Ensure Consistency Across All Channels: Whether it's your website, social media, email marketing, or customer service interactions, the tone should remain consistent, reflecting your core values of helpfulness, trustworthiness, and a focus on well-being.

Social Perception

Positive Customer Experiences, Appreciation for Product Variety, Trust in Quality, Effective for Pets

Copy Examples

• •Headline (Website/Social Media): Discover Your Brighter Tomorrow. Experience the natural relief of Creating Better Days CBD.
• •Product Description Snippet (Gummies): Sweeten your path to wellness! Our delicious, lab-tested CBD gummies are crafted to help you unwind, relax, and find your daily balance. Taste the goodness, feel the difference.
• •Email Subject Line: Your Questions Answered: Understanding the Benefits of Nano-CBD for Better Days
• •Social Media Post (Focus on Pets): Because every member of the family deserves a better day. Explore our veterinarian-approved CBD for pets and bring comfort and calm to your furry friends. #CreatingBetterPets #CBDforDogs #PetWellness
• •About Us Snippet: At Creating Better Days, we believe in the power of nature to enhance your well-being. That's why we're committed to providing transparent, high-quality CBD products, so you can confidently take steps towards a healthier, happier you.