Brand Tone

Inspirational, Supportive, Friendly, Empowering, Joyful

Brand Values

• •Creativity
• •Organization
• •Joy & Fulfillment
• •Community
• •Quality & Craftsmanship
• •Accessibility
• •Transformation

Best Practices

• •Always Focus on the "Why": Connect product features to the emotional benefits for the crafter – more joy, less stress, a sense of accomplishment, and the ability to express their creativity. Emphasize how organization enables these positive outcomes.
• •Use Inspirational and Encouraging Language: Employ words that uplift and motivate. Phrases like "unlock your potential," "discover the joy," "create beautifully," and "your creative sanctuary" resonate with the aspirational aspect of the brand.
• •Foster a Sense of Community and Shared Passion: Address the audience as fellow creators. Use inclusive language ("we," "us," "our community"). Encourage interaction, sharing of ideas, and user-generated content. Refer to the "Create Room Family."
• •Keep it Visually Driven and Solution-Oriented: Even in text, evoke the visual appeal of an organized space. Clearly articulate how Create Room products solve common crafter problems like clutter, lack of space, and difficulty finding supplies.
• •Maintain a Positive and Supportive Voice, Even When Addressing Challenges: If discussing issues like assembly or cost, frame them with understanding and highlight the support and solutions available (e.g., clear instructions, customer service, financing options). Reinforce the long-term value and benefits.

Social Perception

Life-Changing Solution, High-Quality, Aspirational, Strong Community, Responsive Customer Service, Innovative Organizer

Copy Examples

• •Headline: Unlock Your Creative Oasis. ✨ Body: Tired of searching for supplies and longing for a dedicated space? The DreamBox transforms any room into your personal craft haven. Get organized, get inspired, and get creating! #CreateRoom #DreamBox #CraftRoomOrganization
• •Headline: From Chaos to Calm: Your Crafting Dream Awaits. Body: Imagine every bead, button, and brush in its perfect place. With Create Room, that dream is a reality. Experience the joy of a clutter-free craft space and let your creativity flow. What will you create today? #CreativeJoy #OrganizationGoals #CreateRoomStory
• •Headline: Join the Create Room Family & Share Your Spark! 💖 Body: You're not just buying furniture; you're joining a community of passionate creators! Share your projects, get inspired, and connect with fellow crafters who get it. Show us your #CreateRoomSetup! #ScrapBoxFamily #CraftCommunity #CreativeInspiration
• •Headline: More Space, More Joy, More *You* Time. Body: Create Room is on a mission to help you carve out space in your life for what truly matters: your creativity and joy. Our smart storage solutions are designed to give you back time and energy, so you can focus on making. #MakeMore #FindYourJoy #CreateRoomSolutions
• •Headline: Your Supplies, Beautifully Organized. Your Imagination, Unleashed. Body: See it, grab it, create it! Our patented organizational system keeps all your craft supplies in view and within reach, so you can spend less time searching and more time bringing your visions to life. Discover the difference today. #CraftStorage #DreamCreateInspire #OrganizedCreativity