Brand Tone

empowering, inspiring, passionate, authentic, and community-focused. It's also bold and culturally celebratory

Brand Values

• •Love
• •Art & Creativity
• •Social Justice & Activism
• •Community & Unity
• •Representation & Empowerment
• •Authenticity
• •Quality
• •Legacy & Hope

Best Practices

• •Lead with "Love" and Purpose: Ensure that the foundational concept of "Create Out Of Love" and the brand's mission to educate, embrace, and unify are either explicitly mentioned or strongly implied in most communications.
• •Embrace Storytelling: Share the origins of the brand, the inspiration behind specific designs (especially the ICON collection), and the impact of community initiatives. This reinforces authenticity and connection.
• •Use Empowering and Inclusive Language: Employ words that uplift, inspire, and welcome all individuals who resonate with the brand's values. Highlight themes of strength, change, and cultural pride.
• •Maintain Authenticity and Passion: Let the genuine voices of the founders shine through. The copy should feel personal, heartfelt, and driven by a true passion for art, culture, and social justice, not just commerce.
• •Be Bold and Celebratory: Reflect the statement-making nature of the apparel in the copy. Use confident language that celebrates cultural figures, achievements, and the brand's unique identity.

Social Perception

purpose-driven, high-quality, and stylish brand that stands for something meaningful. They are seen as more than just a clothing line; they are a movement and a "love letter to the culture."

Copy Examples

• •Headline: Wear Your Story. Spark a Change. Body: #CreateOutOfLove isn't just fashion. It's a movement woven into every thread. Our latest ICON Collection honors the giants whose shoulders we stand on. Shop now and carry the legacy.
• •Headline: More Than Apparel. It's a Statement. Body: Crafted with passion, designed for impact. Each piece from #CreateOutOfLove is a conversation starter, a tribute to culture, and a commitment to unity. What statement will you make today?
• •Headline: Fuelled by Art. Driven by Love. Body: From the vision of artists Terrance & Johanne Wilson, #CreateOutOfLove brings you authentic streetwear that speaks volumes. Join our community, embrace the culture, and wear your values.
• •Headline: The Style of Empowerment. Body: Feel the power of icons, the comfort of quality, and the spirit of #CreateOutOfLove. Our new [Specific Product, e.g., leather bombers] are here to help you walk tall and shine bright. Limited drop – don't miss out.
• •Headline: This Is Our Love Letter. What's Yours? Body: Every stitch, every design, every piece from #CreateOutOfLove is dedicated to celebrating our culture and inspiring unity. Share how you #CreateOutOfLove in your life and tag us!