Brand Tone

personal, crafty, community-centric, warm, enthusiastic, and appreciative

Brand Values

• •Personalization and Creativity
• •Celebration of Life's Moments
• •Inspiration and Faith
• •Community and Local Support

Best Practices

• •Lead with "You" and "Your": Center the customer in the narrative, aligning with the brand's personal and customer-focused approach.
• •Use Celebratory and Encouraging Language: Incorporate words like "celebrate," "cherish," "inspire," and "discover" to reinforce the brand's value of marking important moments.
• •Tell the "Creation" Story: Briefly mention the "crafted," "handmade," or "personalized" nature of the products to highlight the core value of creativity and personal touch.
• •Incorporate the "LIVE.LOVE.CREATE." Ethos: Ensure the overall message reflects a passion for creating and celebrating life, echoing the brand's tagline.
• •Maintain a Grateful and Relational Tone: Continue using phrases that express gratitude ("Thank you for supporting our dream") and build community ("Join our creative family") to foster loyalty and reflect the brand's small business feel.

Social Perception

Perceived as a creator of personalized and themed items, especially for teachers, moms, and sports enthusiasts. The founder-centric social media presence fosters authenticity and trust, leading to positive engagement within its niche audience.

Copy Examples

• •Fueling the minds of tomorrow starts with a little fuel for you! 🍎 Our new personalized teacher tumblers are here to keep your coffee warm and your spirits high. Tag a teacher who deserves this sweet gift! #createit #teachergifts #personalizedtumbler #shoplocal
• •Caps off to the Class of 2025! Celebrate your graduate's incredible achievement with a custom wood sign they'll cherish forever. From their name to their school colors, we create a memory that lasts long after the ceremony. #Graduation2025 #CreateMemories #PersonalizedGifts #ProudFamily
• •For the one who does it all. Discover our collection of personalized gifts, crafted with love to celebrate Mom. Create a one-of-a-kind memory for a one-of-a-kind person.
• •From a simple piece of wood to a place of honor! ✨ Watch us create a personalized medal holder for a future champ. What sport should we do next? Let us know! #custommade #youthsports #medalholder #createit #woodworking
• •Made Just For You ✨ New Arrivals Inside! Hi [Customer Name], we believe every celebration is unique. That's why we've been busy creating new personalized treasures perfect for making any moment special. From custom spirit sticks to beautiful home decor, see what's new at CREATE.IT.