Brand Tone

The predominant tone of Created by Kitties is friendly, humorous, and relatable. The brand's voice is deeply rooted in internet cat culture, utilizing memes, playful language, and shared experiences of cat ownership. The copy often employs a slightly informal and enthusiastic style, as if talking to a fellow cat enthusiast. It avoids corporate jargon and maintains a lighthearted and approachable feel. The humor is often self-aware, leaning into the quirky and sometimes chaotic nature of cats and the people who adore them.

Brand Values

• •Love and Celebration of Cats
• •Humor and Playfulness
• •Community
• •Relatability

Best Practices

• •Always Write from the "Cat Person" Perspective: Every piece of copy should sound like it's written by someone who genuinely loves and understands cats. Use insider language ("zoomies," "making biscuits," "the cat distribution system") that resonates with the community.
• •Prioritize Humor and Relatability Over Hard Selling: Lead with a joke, a relatable scenario, or a funny observation about cats. The sale should feel like a natural extension of the conversation, not the primary goal of the post.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a tweet, an email, or a product description, the friendly, humorous, and slightly informal tone should be unmistakable. Create a simple style guide with key "voice" words (e.g., playful, witty, enthusiastic) to keep all writers aligned.
• •Engage with Your Community in the Brand Voice: When responding to comments and messages, maintain the same playful and friendly tone. This reinforces the brand's personality and makes customers feel like they're interacting with a fellow cat lover, not a faceless company.
• •Use Storytelling to Connect: Frame product launches and marketing campaigns around stories. Talk about the "kitty" who "designed" the new shirt or the real-life cat moment that inspired a slogan. This deepens the brand narrative and makes the products more memorable and meaningful.

Social Perception

The public perception of Created by Kitties is generally positive, with customers appreciating the novelty and humor of its designs. The brand is seen as a go-to source for fun, cat-themed gifts and apparel. Customers frequently comment on the relatability of the slogans and the brand's engaging social media presence. While there are few in-depth, formal reviews available, the sentiment on social media posts is overwhelmingly favorable, with users often tagging friends in posts that resonate with their own experiences as cat owners. The brand successfully taps into the massive online community of cat lovers, who are often active and engaged on social media platforms.

Copy Examples

• •Let's be honest, we just work here to support their lavish lifestyle. Our new tee is for everyone who has accepted their role as personal assistant to a tiny, furry CEO. Now available in the shop. Your boss approves.
• •Tired of human drama? Same. That's why our apparel is 100% approved by our board of feline directors. Slip into something that says 'I have high standards' (as dictated by my cat). Shop the collection now and get a free nod of approval from your overlord.
• •Warning: These Deals Are Crazier Than Catnip. Pounce on these prices before they disappear! We're clearing out some classic designs to make room for new kitty creations. It's the purr-fect time to treat yourself (and maybe buy an extra toy for the cat to distract them from the box).
• •Here's the essential fuel for any cat parent. This sturdy ceramic mug is designed to withstand early morning wake-up calls and late-night purr sessions. It holds enough coffee to give you the strength to clean the litter box... again. Dishwasher and microwave safe, because your cat has already given you enough chores.
• •That sound. You know the one. The 'I just pushed your expensive thing off the counter for no reason' sound. What has your little agent of chaos destroyed this week? Share your stories below, we're all in this together.