Brand Tone

Informative, empowering (DIY focus), practical, reliable, and supportive. Secondary Tones: Friendly, community-oriented (especially on social media), inspirational (showcasing possibilities)

Brand Values

• •Quality & Durability
• •Space Optimization
• •DIY Empowerment & Support
• •Customer Satisfaction
• •American Made
• •Innovation

Best Practices

• •Emphasize Solutions & Empowerment: Frame copy around solving the customer's space problem and empowering them to create their own solution. Focus on the benefits (more space, multi-functional rooms) and the supportive DIY journey.
• •Highlight Quality and Reliability: Consistently mention "Made in USA," high-quality materials, patented mechanisms, and the lifetime warranty to build trust and justify the investment.
• •Be Clear, Instructive, and Supportive: Use straightforward language, especially in product descriptions and guides. Reassure customers that help is available (customer service, comprehensive instructions, videos).
• •Showcase Real Results & Community: Use customer testimonials, project photos, and user-generated content to provide social proof and build a sense of community around the brand.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects, keep the tone friendly and encouraging. Avoid overly technical jargon where simpler terms suffice, ensuring accessibility for varying DIY skill levels.

Social Perception

Positive: Customers generally perceive Create-A-Bed as a provider of high-quality, reliable Murphy bed hardware. The detailed instructions and supportive customer service are well-regarded. The space-saving aspect is highly valued. Constructive Feedback: Some users mention that the assembly process, while manageable with the provided resources, can be complex and time-consuming, requiring careful attention to detail and precision. There's an occasional comment about price, though many find it a good investment for the quality and functionality. Trustworthy: The "Made in USA" label and lifetime warranty contribute significantly to a trustworthy image. The company's long history (since 1985) also adds to its credibility.

Copy Examples

• •Headline: Reclaim Your Room. Build Your Dream. Body: Don't just dream of more space – create it. Our DIY Murphy bed kits provide everything you need to transform any room. High-quality, American-made hardware, step-by-step guides, and lifetime support. Your perfect space-saving solution is a project away. #CreateASpace #DIYMurphyBed
• •Social Media Post (Image: Customer's stylish Murphy bed setup): From spare room to stunning home office AND guest suite! ✨ Our customer John did an amazing job using our Deluxe Hardware Kit. Ready to unlock your home's potential? We provide the plans, the quality parts, and the know-how. You bring the vision. #CreateABed #MurphyBedInspo #SpaceSavingIdeas
• •Product Description Snippet (for Adjustable Mechanism): Tired of a Murphy bed that's too heavy to lift or too light to stay down? Our patented Adjustable Mechanism puts you in control. Fine-tune the balance in seconds for an effortlessly smooth lift, every time. Quality engineering, proudly made in the USA, and backed by a lifetime warranty. Experience the Create-A-Bed difference.
• •Email Subject Line: Your Weekend Project: A More Spacious Home with Create-A-Bed Body: Imagine a room that adapts to your needs. With Create-A-Bed, it’s simpler than you think. Our easy-to-follow video tutorials and detailed instruction booklets guide you every step of the way. Plus, our support team is here if you need us. Build smart, live better.
• •Website Banner: Quality That Lasts. Space That Works. Invest in American-made durability and clever design. Our Murphy bed hardware kits are built to perform, year after year, backed by our lifetime warranty. Start your transformation today and discover the room you never knew you had.