Brand Tone

Casual, Indulgent, and Hearty

Brand Values

• •Quality & Flavor
• •Generosity
• •Customer Satisfaction
• •Comfort

Best Practices

• •Use Descriptive, Sensory Language: Employ words that evoke taste, texture, and satisfaction. Terms like creamy, cheesy, loaded, savory, crispy, rich, and hearty align with the indulgent nature of the food.
• •Keep it Casual and Direct: Communicate in a straightforward and friendly manner. Avoid overly formal or corporate language. The tone should feel like a recommendation from a food-loving friend.
• •Focus on the Food: Make the dishes the hero of all communications. Use high-quality, appetizing photos and videos. The copy should amplify what the visuals show, highlighting key ingredients and popular combinations.
• •Engage with the Community: Use relevant local hashtags like #sgfoodie, #Yishun, and #SingaporeFood to connect with the target audience. Respond to comments and reviews to build a loyal customer base.
• •Emphasize Value and Satisfaction: Frame the product not just as a meal, but as a fulfilling experience. Highlight generous portions and flavor-packed recipes to reinforce the brand's commitment to delivering a satisfying and comforting meal every time.

Social Perception

Creamed is perceived by the public as a reliable destination for high-quality, indulgent comfort food in the Yishun area of Singapore. It is seen as a go-to spot for Mac & Cheese lovers and is well-regarded within the local foodie community. The "Muslim-owned" designation is a key identifier for a segment of the local market. The brand has built a reputation for tasty, generously portioned meals that offer good value, making it a popular choice on delivery platforms and for local walk-in customers.

Copy Examples

• •Your comfort food cravings end here. Dive into our legendary Pulled Beef Mac & Cheese The most delicious, cheesy, and loaded with flavor. Don't just dream it, order it. #CreamedSG #MacAndCheese #ComfortFood
• •WE MAKE YOUR CREAM COME TRUE. From classic cheesy goodness to bold new flavors, your perfect mac & cheese is waiting. Order now for pickup or delivery! #YishunFood
• •Hey, Flavor Fan! Why settle for boring? Level up your lunch with our Korean Chicken Fries or the fan-favorite Pulled Beef Mentaiko Mac & Cheese. Get 10% off your next order with code: CREAMY10. Taste the difference at Creamed.
• •This is your sign to treat yourself. Our Chili Cheese Fries are calling your name. Tag a friend who needs this! #SGFoodie #LoadedFries #CreamedSG #FoodTok
• •More than just Mac & Cheese, Creamed at Junction 9 is a celebration of flavor. Every dish, from their rich pastas to their overloaded tater tots, is crafted to be the ultimate comfort meal. It's not just food; it's a mood.