Tono de Marca

Authentic, passionate, aspirational, friendly, elegant, and appreciative

Valores de Marca

• •Artisanal Quality
• •Eco-responsibility
• •Elegance and Well-being
• •Local Pride
• •Perseverance and Ambition

Mejores Prácticas

• •Lead with Passion and Authenticity: Always start from a place of genuine love for the craft. Use "we" to foster a personal connection and share behind-the-scenes glimpses into the creation process.
• •Emphasize the "Why," Not Just the "What": Instead of just selling a candle, sell the experience it creates: "a unique atmosphere," "a moment of serenity," "an elegant touch." Connect the product to emotions and well-being.
• •Integrate Eco-Consciousness Naturally: Weave in terms like "eco-friendly," "sustainable," "natural wax," and "responsible" as core features, not afterthoughts. This reinforces a fundamental brand value.
• •Tell the Growth Story: Don't shy away from sharing business milestones. Framing growth as a "dream come true" or a "victory" is relatable and builds a community of supporters who feel invested in the brand's success.
• •Maintain a Language of Elegant Simplicity: The copy should mirror the products—clean, elegant, and high-quality. Avoid overly complex jargon or aggressive sales language. The tone should be inviting and calm, reflecting the intended use of the products.

Percepción Social

Highly positive, perceived as a genuine artisan business that is environmentally conscious, and supported by followers who view its growth as a success story.

Ejemplos de Copy

• •Crafted by hand, inspired by nature. Introducing our new 'Forêt Landaise' candle. We've captured the scent of pine and damp earth after the rain to bring the soul of our region into your home. It’s more than a fragrance; it’s a feeling of peace, created just for you. #CreaLandes #HandmadeCandle #ScentOfNature #EcoFriendlyLiving #ArtisanatFrançais
• •Elegance. Authenticity. Respect for the Earth. At Crea Landes, every candle is a promise—of quality craftsmanship, sustainable materials, and a moment of pure serenity for your home. Discover the art of responsible radiance.
• •Our story began with a simple passion: to create beautiful things by hand. Here in the heart of the Landes region, we pour, scent, and finish every product with care. For us, Crea Landes is not just a business; it's a dream we get to build every day—one that we are now proud to share with homes across France, thanks to partners like E.Leclerc. Thank you for being part of our journey.
• •Just for you, a little flicker of joy. As a valued member of the Crea Landes family, we wanted you to be the first to know about our new collection of molded candles. Each one is a small sculpture, designed to bring an artistic touch and our signature subtle scents to your favorite spaces. Explore the new designs and find your moment of calm.
• •Unleash a wave of fragrance without a flame. Our eco-friendly soy wax melts are hand-poured and infused with pure essential oils for a lasting, delicate aroma. Perfect for creating a serene ambiance at any time of day. Simply break off a square, place it in your warmer, and let the gentle scent transform your room.