Brand Tone

Natural & Authentic, Passionate & Dedicated, Informative & Educational, Elegant & Refined, Friendly & Approachable

Brand Values

• •Quality & Freshness
• •Origin & Terroir
• •Health & Wellness
• •Sustainability & Harmony with Nature
• •Craftsmanship & Tradition (with a modern touch)
• •Customer Connection & Experience

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Passionate but not hyperbolic," "Informative but not overly technical," "Elegant but accessible"). Provide examples of "do's and don'ts" for writers.
• •Always Emphasize Origin and Freshness: Weave in mentions of "Shizuoka," "farm-fresh," "grove-to-bottle," or "seasonal harvest" naturally within product descriptions, social media posts, and stories. This reinforces key differentiators.
• •Focus on Sensory Language and Benefits: Describe the taste, aroma, and texture of the olive oils. For cosmetics, explain how they feel and the benefits they provide for the skin. Connect product features to user benefits (e.g., "rich in polyphenols for a healthy heart/glowing skin").
• •Tell Stories, Don't Just Sell Products: Share anecdotes from the farm, the inspiration behind a product, or how customers are enjoying Crea Farm items. This builds emotional connection and reinforces authenticity. Use the "crea_table" concept to tell stories around meals and gatherings.
• •Maintain Consistency Across All Channels: Ensure that the language used on the website, social media captions, email newsletters, and even product packaging aligns with the established brand tone and values. Regularly review content across platforms to check for consistency.

Social Perception

Premium Niche Product, Trustworthy & Transparent, Health-Conscious Choice, Gift-Worthy, Associated with a refined lifestyle

Copy Examples

• •Taste the Shizuoka Sunshine: Our First-Picked 2025 Olive Oil is Here. Experience unparalleled freshness, straight from our groves to your table.
• •Elevate your everyday. A simple drizzle of Crea Farm’s [Product Name] olive oil transforms fresh ingredients into a moment of pure culinary delight. Grown with passion in Shizuoka, crafted for your table. #CreaTable #ShizuokaOliveOil #JapaneseGourmet #HealthyEating
• •At Crea Farm, we don't just grow olives; we cultivate wellness. Nestled in the heart of Shizuoka, our family is dedicated to bringing you the purest, freshest olive oil and natural cosmetics, nurtured by Japan's rich earth and our unwavering commitment to quality.
• •Discover the gentle power of Shizuoka olives with our Olive Madonna skincare line. Rich in natural antioxidants, our carefully crafted [Product Type, e.g., moisturizing cream] nourishes your skin, just as nature intended. Pure, potent, and proudly Japanese. ✨ #CreaFarmBeauty #OliveMadonna #NaturalSkincare #MadeInJapan
• •A burst of Zest, Bottled with Care. Our [Lemon] Flavored Olive Oil starts with Crea Farm’s signature extra virgin olive oil, infused with the bright essence of real [lemons]. Perfect for dressing salads, finishing seafood, or adding a touch of Shizuoka sunshine to any dish. Experience the vibrant taste of nature, crafted with passion.