Brand Tone

Supportive and Empowering, Curated and Discerning, Proudly Chilean and Authentic, Community-Focused and Collaborative, Passionate and Purpose-Driven, Approachable and Inclusive, Modern and Forward-Thinking

Brand Values

• •Championing Chilean Creativity
• •Commitment to Quality
• •Supporting Entrepreneurship, especially Women
• •Preserving National Heritage
• •Building Community
• •Fairness
• •Valuing Local Production
• •Innovation and Adaptability

Best Practices

• •Emphasize "Chilean" and "Local": Consistently use terms like "Creado en Chile," "talento local," "diseño chileno," "hecho en Chile," and "patrimonio creativo" to reinforce the brand's core identity and origin.
• •Highlight Curation and Quality: Use words that convey careful selection and high standards, such as "seleccionado," "experto," "calidad," "auténtico," and "único." This reinforces the value proposition beyond just being Chilean-made.
• •Adopt a Supportive and Celebratory Voice: Frame messaging around empowering creators and celebrating their work. Use positive, encouraging language when talking about the artisans and designers.
• •Tell the Story Behind the Products/Creators (where possible): Briefly alluding to the "story," "passion," or "heritage" behind items can add depth and connect with consumers emotionally, aligning with the brand's origin as a blog that shared these narratives.
• •Maintain a Professional yet Warm and Approachable Style: While the brand is professional and deals in quality goods, the tone should remain inviting and passionate, reflecting the enthusiasm for Chilean creativity. Avoid overly formal or overly casual language, striking a balance that is both respectful of the creators and welcoming to customers.

Social Perception

Widely recognized as the leading marketplace and a vital showcase for Chilean talent and locally made products. The public and media appear to value its commitment to quality curation and its stringent selection process for creators. It is highly regarded for its role in supporting and providing tangible commercial opportunities to hundreds of Chilean SMEs and individual entrepreneurs, particularly women. Customers, including tourists, appreciate Creado en Chile as a destination for unique, authentic Chilean gifts and products that embody local identity, differentiating from typical souvenirs. The brand has demonstrated resilience and growth, even during periods of economic uncertainty in Chile. Its business model and impact have been recognized by accelerator programs, underscoring its potential for scalability. The founders are often highlighted for their vision and contribution to the national creative ecosystem. No significant negative perceptions or criticisms were apparent in the reviewed online presence; the narrative is consistently focused on their supportive mission and achievements.

Copy Examples

• •Discover the soul of Chile in every creation. At Creado en Chile, we meticulously select the finest local talent, bringing you unique pieces that tell a story of passion and heritage. Shop authentic, support Chilean creators.
• •Transform your space with the warmth of Chilean design. From handcrafted ceramics to innovative textiles, find unique home decor at Creado en Chile – where every item is chosen for its quality and a deep connection to our roots. #HechoEnChileConAmor
• •Your purchase makes a difference. Creado en Chile is more than a store; it's a community dedicated to uplifting over 500 local artisans and designers, 85% of whom are women. Choose local. Empower creativity.
• •Give a gift that truly means something. Explore Creado en Chile for unique, handcrafted presents that celebrate Chilean artistry and support our talented creators. Unforgettable gifts, straight from the heart of Chile.
• •Fresh from Chile's most creative minds! New arrivals have landed at Creado en Chile. Visit our stores or explore online to find exceptional designs you won't see anywhere else. Experience the best of Chilean talent today!