Brand Tone

personal, spiritual, and nurturing

Brand Values

• •Creativity and Individuality
• •Holistic Well-being
• •Authenticity and Passion
• •Community and Connection
• •Quality Craftsmanship

Best Practices

• •Always Write from a Personal Perspective: Use "I" (referring to Diana) and "you" (the customer) to maintain the direct, heartfelt connection. Avoid corporate or impersonal language. This makes the brand feel like a trusted guide.
• •Infuse Wellness and Intention: Connect every product to a deeper benefit beyond its appearance. Whether it's a bracelet that "grounds your energy" or a necklace that "celebrates your journey," always link the physical to the spiritual or emotional.
• •Tell the Story Behind the Craft: Share details about the materials, the inspiration, or the creation process. This reinforces the values of authenticity and craftsmanship and shows the love invested in each item.
• •Use Nurturing and Empowering Language: Employ gentle, encouraging, and positive words. Phrases like "discover your glow," "honor your path," "crafted with love," and "a reminder for your soul" will maintain the brand's supportive and healing tone.
• •Foster a Dialogue: End posts and communications with open-ended questions or invitations to connect. Prompts like "How do you find your calm?" or "Feel free to message me with any questions" reinforce the brand's accessibility and community focus.

Social Perception

CreaDis Pur is perceived as a niche, artisanal, and wellness-oriented brand. It is seen as a trustworthy and personal small business, deeply rooted in its local community, offering more than just jewelry but a holistic lifestyle.

Copy Examples

• •Adorn your wrist with more than just a bracelet—wear an intention. Each bead in our new 'Serenity' collection is chosen by hand to help quiet the mind and illuminate your inner light. Let it be your personal reminder to breathe and find your center. Discover the piece that speaks to you.
• •Your soul deserves to be heard. Join me for a journey of pure sound, where crystal bowls and gentle rhythms wash over you, clearing the noise and restoring your harmony. This isn't just relaxation; it's a conversation with your inner self. Book your Soundbath and feel the shift within.
• •It was a joy to create this special piece, weaving together her favorite colors and the energy of rose quartz. Seeing your ideas come to life is the heart of CreaDis Pur. What story would your unique creation tell? Let's dream it up together. DM me to start your personal design journey.
• •From a small table of 'schmuckeliges Werkeln' (delightful crafts) to a heart project I get to share with you all. CreaDis Pur is my passion for bringing a little more beauty and soulfulness into the world, one creation at a time. Thank you for being a part of this journey.
• •Give a gift that resonates. Our personalized pieces are crafted to capture a memory, a feeling, a unique personality. More than an object, it's a piece of connection. Create a meaningful gift for them (or for you).