Brand Tone

Artisanal and Elegant, with a sense of passion and personal touch. Friendly and direct on social media, professional and sophisticated in product descriptions.

Brand Values

• •Craftsmanship
• •Quality
• •Uniqueness and Style
• •Customer Dedication
• •Passion

Best Practices

• •Lead with "Handmade": Always place the artisanal nature of the products at the forefront. Use phrases like "crafted by hand," "from our workshop," "artisanal," and "hecho a mano" to consistently reinforce your core value of craftsmanship.
• •Use Evocative and Elegant Language: Describe products with rich, sensory words. Instead of "nice hat," use "elegant silhouette," "vibrant hue," "delicate materials," and "sophisticated design." This elevates the brand perception and justifies the premium quality.
• •Tell the Story: Incorporate storytelling into your copy. Talk about the inspiration behind a piece, the materials used, or the crafting process. This builds a personal connection with the audience and differentiates the brand from mass-produced competitors.
• •Balance a Passionate and Professional Tone: While social media can be friendly and passionate, ensure product descriptions and official communications remain professional and polished. This dual approach builds both community and trust.
• •Amplify Customer Voices: Regularly feature customer reviews and photos (with permission) in your marketing. Phrases like "Our customers say...," and "As seen on..." provide powerful social proof that reinforces your brand promises of quality and beauty.

Social Perception

Overwhelmingly positive. Customers perceive products as high-quality, beautiful, artistic, and unique. The brand is also seen as highly reliable, customer-focused, and providing excellent service, often praised for quick delivery and careful packaging.

Copy Examples

• •Artistry you can wear. Each fold of sinamay and every delicate feather is placed by hand with passion and precision. Our new [Fascinator Name] isn't just an accessory; it's a statement. Ready to elevate your style for that unforgettable occasion. #HandmadeHats #ArtisanalDesign #CreacionesKoenders #ElegantStyle
• •The final touch to your perfect day. Discover our collection of handmade bridal hair combs and fascinators, crafted with love to complement your unique style. At Creaciones Koenders, we believe in making moments beautiful. See our bridal collection. [Link]
• •From Our Hands to Your Heart. Creaciones Koenders is more than a brand; it's a small workshop where passion for design and dedication to craftsmanship come together. Discover the story behind every stitch.
• •The 'Elena' Beret | A timeless classic, reimagined. This piece is handcrafted from 100% pure wool felt, offering both warmth and sophisticated style. Its minimalist design is accented by a subtle, hand-stitched leather detail, making it a versatile and elegant addition to any wardrobe. Designed and made with pride in our Utrecht workshop.
• •Thank you for visiting! Every hat and fascinator you see here is a piece of our passion, handmade just for you. We're currently celebrating a 5-star rating from our amazing customers! Feel the love and craftsmanship in every piece. We hope you find something that makes you feel truly special.