Brand Tone

Enthusiastic and Urgent, Direct and Sales-Oriented, Informal and Approachable, Reassuring

Brand Values

• •Value for Money
• •Authenticity
• •Accessibility to Premium Brands
• •Customer Savings

Best Practices

• •Develop a Brand Voice Guide: Clearly document the tone (e.g., enthusiastic, urgent, reassuring), key messages (e.g., value, authenticity), preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Use Consistent Terminology: Always use the same terms for key concepts – e.g., "100% Genuine" instead of varying with "authentic," "original," etc., unless a specific stylistic choice is made. For Crazy Value, "Crazy Prices," "RRP," and "Genuine Products" were key.
• •Focus on Customer Benefits: Continuously highlight what the customer gains (e.g., "Save £X," "Get X% off," "Access exclusive brands for less"). This reinforces the core value proposition.
• •Maintain Enthusiasm (but be credible): Use energetic language, exclamation points (judiciously), and positive framing. However, ensure that claims, especially around price and authenticity, are backed up and believable to maintain trust.
• •Incorporate Trust Signals Regularly: Especially when offering high-value items at low prices, weave in reassurances about product authenticity, secure shopping, or return policies directly within the copy, not just on separate pages.

Social Perception

Target Audience: Bargain Hunters. Trust Dependent. Engagement.

Copy Examples

• •🔥 CRAZY DEAL ALERT! 🔥 Grab Genuine Michael Kors Bags – Now 60% OFF RRP! Don't miss out, shop NOW! #CrazyValue #DesignerDeals
• •Why pay full price? 🤷‍♀️ Get your 100% authentic Nike trainers here and save BIG! Limited stock – run, don't walk! Link in bio! #RealBrandsCrazyPrices
• •You WON'T Believe These Prices! Up to 70% Off UGG & Beats! Hey [Customer Name], get ready for jaw-dropping prices on your favourite brands! All our stock is 100% genuine, so you shop with confidence. These crazy values won't last forever!
• •...Yes, it's the real deal! This 100% genuine [Brand Name] product is yours for a fraction of the RRP. At Crazy Value, we bring you authentic brands at prices that make you smile. Shop smart, live stylishly!
• •PAYDAY TREATS! 🎉 Spoil Yourself with Genuine Brands at Crazy Prices! Authenticity Guaranteed. Shop the Sale!