Brand Tone

Fun, Playful, and Enthusiastic

Brand Values

• •Natural and Clean Ingredients
• •Ethical Practices
• •Creativity and Fun
• •Environmental Responsibility
• •Handcrafted Quality

Best Practices

• •Use Energetic and Positive Language: Incorporate vibrant, sensory words that evoke excitement and taste (e.g., 'juicy,' 'zesty,' 'creamy,' 'delicious,' 'vibrant').
• •Emphasize Fun and Personality: Frame products around their 'big personality' and the 'adventurous' nature of the flavors. Use emojis and playful questions in social media to engage the audience.
• •Lead with Values: Consistently mention the core values—100% natural, vegan, cruelty-free, handcrafted—in product descriptions, social media bios, and marketing materials. This reinforces brand identity and trust.
• •Tell the Brand Story: Remind customers that the brand is family-owned and that products are made with care in small batches. This adds a layer of authenticity and connection.
• •Keep it Human and Relatable: Write copy as if you're talking to a friend. Use a conversational style, ask questions, and share fun facts to build a community, not just a customer base.

Social Perception

The public perception of Crazy Rumors is highly positive. Customers frequently praise the brand for being vegan and cruelty-free. The wide variety of unique and pleasant-smelling flavors is a major point of satisfaction, with many customers expressing excitement over finding their favorite 'flave.' The moisturizing and nourishing qualities of the lip balms are also consistently highlighted. On wholesale platforms like Faire, the brand has an excellent rating, with retailers praising the product quality and the appeal of the diverse flavor selection to their own customers. Reviews often mention the smooth, non-waxy texture and long-lasting moisture as key benefits. Overall, the brand is perceived as trustworthy, effective, and aligned with the values of ethically-minded consumers.

Copy Examples

• •Your daily dose of delicious. 🍉 Why should your lips settle for boring? Unleash a world of flavor with our 100% natural, vegan, and oh-so-moisturizing lip balms. From juicy Watermelon to decadent Red Velvet, we’ve got a crush for every craving. What’s your flavor fantasy? #CrazyRumors #VeganLipBalm #FlavorfulFun
• •Stock the Lip Balm Your Customers Are Craving. Give your customers a reason to smile! Crazy Rumors offers a vibrant line of award-winning, 100% natural, and vegan lip balms that are flying off shelves. With unique, food-grade flavors and a commitment to cruelty-free ingredients, our products don't just sell—they build a loyal following. Let's add some fun to your checkout counter. Become a retailer today!
• •Rich, Juicy, and Irresistibly Smooth. Indulge in the sweet, deep flavor of our Black Cherry lip balm. Handcrafted with moisturizing organic shea butter and soothing jojoba oil, this balm glides on effortlessly for long-lasting hydration. It’s the perfect blend of naughty and nice—100% natural, vegan, and packed with personality.
• •Crazy Rumors Lip Balm - Fun Flavors, Vegan & Cruelty-Free Treat your lips! Shop 40+ unique flavors. 100% natural ingredients like organic shea butter. Award-winning formula. Stand out from the crowd.
• •It Started with a Rumor... a Crazy one! Back in 2003, we were tired of the choice between bland, natural lip balms and fun, chemical-laden ones. So, we started experimenting in our kitchen, determined to create the perfect blend of both. The result? Crazy Rumors: handcrafted, small-batch lip balms with outrageously delicious, all-natural flavors that are as kind to your lips as they are to the planet and its animals.