Brand Tone

fun, classy, and charming with a Southern touch

Brand Values

• •Fun
• •Sophistication & Modernity
• •Customer Service
• •Quality Gifting
• •Serving Women
• •Family & Local Business

Best Practices

• •Embrace "Fun" with "Class": Balance playful language with an underlying tone of sophistication and quality. Avoid slang or humor that could undermine the "classy" aspect.
• •Infuse Southern Hospitality: Use warm, inviting language. Words like "y'all", "darling," "sweet," or phrases that evoke a welcoming, friendly atmosphere can reinforce the "Southern charm."
• •Focus on the "For Women, By Women" Angle: Highlight the understanding of what women want and the joy of finding special items for oneself or other women.
• •Tell the Story: Briefly weave in the origin story – the idea born around a Christmas dinner table to fill a need for women in Jacksonville – to create a personal connection.
• •Be Benefit-Oriented but Playful: Explain how the products bring joy, sophistication, or solve a gifting dilemma, but do so with a lighthearted and engaging voice. For instance, instead of "High-quality bags," try "Bags that carry your essentials and a heap of compliments!"

Social Perception

The primary perception will likely be formed by direct interactions with the store (online or physical) and its actual product offerings and customer service. The name itself could be perceived in various ways: some might find it endearing and fun, aligning with the brand's stated values, while others might misinterpret it or not take it seriously without understanding the "classy southern charm" context.

Copy Examples

• •Jacksonville's best-kept secret for when you need a little fun, a touch of class, and a whole lotta Southern charm! Crazy Ladies & More Inc. – because every woman deserves a delightful treat. Swing by or shop online!
• •Y'all, hold your horses! 🐎 Our latest collection of sophisticated goodies and fun-filled treasures has just arrived. From dazzling accessories to charming home accents, find your next 'must-have' at Crazy Ladies & More. Spoil yourself or a special lady today!
• •Searching for that perfect gift that screams 'you're fabulous'? Look no further! At Crazy Ladies & More, we've curated a collection of modern, classy gifts with a delightful Southern wink. Because the best presents come from the heart (and our little boutique!).
• •Get ready to turn heads, darling! These vibrant Consuela bags are pure joy and sophistication, all wrapped up in one. Perfect for adding a pop of fun to your everyday. Come on in and let our Crazy Ladies help you find your perfect match!
• •Deck the halls and your lovely selves! 🎄✨ Crazy Ladies & More is brimming with festive finds and sophisticated sparkle to make your season bright. From unique gifts to charming treats, we're your one-stop-shop for all things merry and bright, with a touch of Southern cheer!