Tono de Marca

Friendly, Quirky, and Community-Focused

Valores de Marca

• •Creativity and Individuality
• •Community and Local Support
• •Quality and Customer Satisfaction
• •Passion and Authenticity

Mejores Prácticas

• •Embrace the "Crazy": Always lean into the brand's core identity. Use playful, energetic, and slightly quirky language. Words like "awesome," "quirky," "whimsical," "eccentric," and "unique" should be staples in the brand's vocabulary.
• •Tell the Story: Regularly incorporate the brand's origin story and the personalities of Kat and Rob. This reinforces the authentic, small-business feel that customers connect with. Share behind-the-scenes content from the flea market or the design process.
• •Speak Like a Friend, Not a Corporation: Use a conversational and approachable tone. Ask questions in captions, use emojis where appropriate, and write in the first person ("we," "us") to create a direct and personal connection with the audience.
• •Highlight Community and Customization: Every piece of copy should, in some way, tie back to the core values of individuality and community. Frame products not just as items for sale, but as tools for self-expression and as a way to support a local ecosystem of creators.
• •Balance Humor with Professionalism: While the brand has a fun and edgy side, it also values quality and customer satisfaction. Ensure that the humor never undermines the promise of a high-quality product and a great customer experience. The copy for "Rated R" gifts can be cheeky, but the checkout process and customer service communications should remain professional and reassuring.

Percepción Social

positive and rooted in its local community. The brand is perceived as a local business run by passionate individuals, which fosters a sense of community trust and support.

Ejemplos de Copy

• •Tired of boring cups? So are we. 🤪 Unleash your inner awesome with our new customizable tumblers! Add your name, a sassy quote, or that picture of your cat you're obsessed with. Let's make something as unique as you are. Slide into our DMs or tap the link in bio to start designing!
• •Life's too short for ordinary. At Crazy Kat Design Co, we celebrate the quirky, the creative, and the wonderfully weird. From custom tumblers to one-of-a-kind hats, we help you wear your personality with pride. Shop our collections and find your new favorite thing.
• •Warning: May cause coffee to be snorted out of your nose. This mug is for the friend who appreciates a good laugh (and a strong brew). Perfect for birthdays, white elephant exchanges, or just because. Fully customizable if your brand of humor is extra specific. You've been warned!
• •We're Crazy Kat & Crazy Rob, and we started this whole thing with just a table and a dream at the Daytona Flea Market. We're passionate about creating awesome custom gear and supporting our fellow local businesses right here in Florida. When you shop with us, you're joining a community of creative souls. Thanks for being part of our whimsical adventure!
• •Psst... Your next favorite thing is in here.