Brand Tone

Friendly, Passionate, and Creative.

Brand Values

• •Family and Community
• •Craftsmanship and Quality
• •Customer Service
• •Personalization and Self-Expression
• •Joy and Fun

Best Practices

• •Lead with the Personal Story: Always tie the brand back to its roots. Use phrases like "From our family to yours," "Handmade in our workshop," or "Crafted from a passion for..." to reinforce the personal, family-run business identity.
• •Maintain a Conversational and Approachable Voice: Write copy as if you were speaking to a friend. Use contractions (e.g., "you're," "it's"), ask questions to engage the audience, and incorporate friendly emojis on social media to keep the tone light and welcoming.
• •Emphasize Craftsmanship and Quality: Use descriptive words that highlight the care put into each product. Terms like "hand-applied," "carefully crafted," "high-quality materials," and "made to order" communicate value and trustworthiness.
• •Foster Community and Exclusivity: Address social media groups and email subscribers with inclusive language ("our VIPs," "the Crazy House family"). Offer exclusive discounts or early access to make them feel valued and part of an inner circle.
• •Let Customer Voices Shine: Regularly feature customer reviews, photos, and testimonials in marketing materials. Phrases like "See what our customers are saying" or "You guys are loving the..." not only provide social proof but also reinforce the community-centric value of the brand.

Social Perception

The public perceives Crazy House LLC as a trustworthy and talented small business specializing in high-quality, personalized crafts. Customers see it as a creator-led brand with a distinct personal touch. The focus on community via social media fosters loyalty and a sense of connection, making customers feel like they are supporting a real family rather than a faceless corporation. The brand is viewed as reliable, creative, and highly engaged with its customer base.

Copy Examples

• •✨Turn up the sparkle! ✨ Our brand new collection of holographic glitter tumblers just dropped! Which one is calling your name? Tap the link in our bio to snag yours before they’re gone. Limited quantities available! #CrazyHouseLLC #CustomTumbler #GlitterTumbler #HandmadeWithLove #NewDrop
• •Welcome to the Crazy House! Your home for custom apparel and gifts, crafted with passion and a personal touch. Let's create something you'll love.
• •🔥 VIP Alert! 🔥 We're doing a special 24-hour flash sale on all 'Funny & Sassy' tees, exclusively for our Facebook family! Thank you for being part of our crazy journey. Use code CRAZYFAM15 at checkout. This is just for you!
• •Psst... Something special is waiting for you! 😉
• •Wear your favorite title with pride! Our custom 'Mama' sweatshirt is designed for comfort and style, making it the perfect everyday staple. Each letter is carefully applied by hand in our workshop, ensuring a high-quality finish that lasts. Made from a super-soft cotton blend, it’s like a warm hug you can wear. Personalize it with your kids' names on the sleeve for an extra special touch!