Brand Tone

Playful and Fun, Encouraging and Empowering, Educational (STEM-focused), Family-Oriented, Inspirational

Brand Values

• •Creativity & Imagination
• •Active Play
• •Learning through Play (STEM)
• •Child Development
• •Fun & Enjoyment
• •Quality (with a caveat)

Best Practices

• •Focus on the "Why": Always circle back to the core values of creativity, imagination, active play, and learning. Copy should inspire and highlight the developmental benefits alongside the fun.
• •Use Child-Centric Language (but speak to the parent): While the product is for kids, the copy often targets parents. Use enthusiastic, positive, and slightly whimsical language that reflects a child's excitement, but also clearly communicates the benefits (educational, developmental, active play) that appeal to parents.
• •Highlight User-Generated Possibilities: Emphasize "what will *your* child build?" or "create a cave one day, a rocket the next." This reinforces the open-ended nature of the toy and aligns with the value of imagination.
• •Acknowledge and Guide on Challenges (Subtly): Given the feedback on assembly and sturdiness, subtly weave in positive guidance in copy or FAQs, e.g., "With a snug fit and a dash of imagination, the adventures are limitless!" or "Follow our easy tips for super sturdy structures!" This shows an understanding of potential user issues without dwelling on negatives.
• •Maintain an Encouraging and Positive Voice: The tone should always be upbeat, encouraging, and focused on the positive outcomes of playing with Crazy Forts – fun, learning, creativity, and family connection. Avoid overly technical jargon unless explaining STEM benefits clearly and simply.

Social Perception

Generally seen as a good concept for fostering creativity and active play. Many appreciate it as an alternative to screen time. Innovative and award-winning toy in the construction/building category, with positive perception of educational and empowering qualities.

Copy Examples

• •Headline: Unlock a Universe of Fun! With Crazy Forts, Your Child Isn't Just Building a Fort, They're Building a Spaceship, a Castle, a Secret Lab... What Will Their Imagination Create Today? Body: Fuel limitless adventures with the award-winning building toy that grows with your child. Crazy Forts empowers kids to design, construct, and play in their very own worlds. Easy to assemble, endless possibilities!
• •Headline: Less Screen Time, More Dream Time! Body: Spark your child's creativity and get them actively building with Crazy Forts! Perfect for rainy days, playdates, or any day their imagination wants to soar. Watch them learn valuable STEM skills while having a blast creating their unique hideaways.
• •Headline: The Foundation of Fun is Imagination (And Maybe a Few Crazy Forts Sticks!). Body: Remember building blanket forts? Crazy Forts takes that magic to a whole new level! Our easy-to-connect balls and rods let little engineers design and build incredible structures. Just add a sheet and watch the adventures begin!
• •Headline: Build More Than Just Forts. Build Memories. Body: From designing the ultimate clubhouse to embarking on epic imaginary journeys, Crazy Forts is about creative construction and collaborative fun. Gather the family and build something amazing together. The only limit is your imagination!
• •Headline: Empower Your Little Builder! Body: Recognized as a top empowering gift, Crazy Forts helps develop problem-solving skills, spatial reasoning, and boundless creativity. Give the gift of imaginative play and watch your child's confidence soar as they bring their unique visions to life!