Brand Tone

Aspirational and Elegant, with a Personal touch.

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Timeless Elegance
• •Accessibility
• •Feminine Strength

Best Practices

• •Lead with "Why," Not Just "What": Instead of just saying "Silver Ring," frame it with emotion and benefit: "A silver ring to celebrate your journey." Connect every product to the core values of self-expression and elegance.
• •Use Storytelling Elements: Incorporate the "handmade with love" narrative. Talk about the inspiration behind a collection or the care that goes into each piece. This reinforces the personal, boutique feel of the brand.
• •Balance Elegance with Accessibility: Keep the language sophisticated ("timeless," "meticulously crafted") but avoid jargon. The tone should feel like an elegant, trusted friend offering style advice, not an unapproachable luxury house.
• •Maintain a Consistent Visual and Textual Language: Ensure that the tone of the copy always matches the clean, high-quality aesthetic of the photos. Every element, from the headline to the hashtags, should feel like it belongs to the same elegant and personal brand.
• •Encourage and Leverage User Content: Actively ask customers to share photos using a specific hashtag. When they do, feature them in stories and posts. This will build the social proof that is currently missing and reinforce the value of individuality, showing real people defining their style with Crazy Diamond jewelry.

Social Perception

The brand is perceived as a provider of elegant, high-quality silver jewelry, viewed as trustworthy and stylish. However, due to limited independent reviews, there is a lack of public data on customer service or product durability, indicating a need for stronger social proof.

Copy Examples

• •Elegance you can touch. Our new ‘Anillo Luna’ is handcrafted in 925 Sterling Silver, designed to be a simple reminder to always shine bright. Find your sparkle. ✨ #CrazyDiamondCL #JoyasDePlata #HechoAManoConAmor
• •Your style story is unique. Tell it with pieces that last. Discover the Crazy Diamond collection of handcrafted silver jewelry and find the perfect detail that defines you. Free shipping on orders over CLP $50,000. Shop now.
• •Just Arrived: A new way to tell your story.
• •Timeless Jewelry. Made for your moment.
• •Meet the ‘Aros Alma’. Delicately crafted and impossibly light, these minimalist earrings are made from pure 925 Sterling Silver for a touch of timeless grace. They are more than just an accessory; they are a subtle statement of your inner strength and elegance. Perfect for daily wear or to complete a special evening look.