Brand Tone

Confident, Quality-Oriented, Relaxed, Innovative, Modern, Approachable, Customer-Centric, Slightly Playful/Enthusiastic

Brand Values

• •Quality & Durability
• •Ergonomics & Health
• •Innovation
• •Customer Satisfaction & Trust
• •Sustainability & Responsibility
• •Creating Unique Moments & Enhancing Well-being

Best Practices

• •Prioritize Quality & Durability in Messaging: Always weave in aspects of German manufacturing, high-grade materials, weatherproof features, and long-lasting design. This reinforces the core value proposition.
• •Focus on the "Escape and Relaxation" Benefit: Connect the product features to the emotional benefit of unwinding, de-stressing, and creating a personal haven. Use evocative language that speaks to comfort and well-being.
• •Maintain a Confident and Informed Voice: Back up claims with specifics like certifications (TÜV, IGR), awards, and the challenging environments (cruise ships) where the products excel. This builds trust and justifies the premium nature of the brand.
• •Incorporate an Element of Sophisticated Innovation: Talk about the ergonomic design and advanced materials in a way that is accessible but highlights the modern, forward-thinking approach of the brand.
• •Ensure Clarity and Approachability: While the product is premium, the communication should remain clear, easy to understand, and customer-focused. Avoid overly technical jargon unless explained. The "Crazy" in CRAZYCHAIR can allow for a touch of warmth or personality without undermining the quality message.

Social Perception

High-Quality & Premium, Comfortable & Relaxing, Weatherproof & Low Maintenance, Stylish & Aesthetically Pleasing, Trustworthy & Reliable, Innovative

Copy Examples

• •Headline: CRAZYCHAIR: German Engineering. Unwind in Unrivaled Comfort. Body: Experience the ultimate in relaxation with CRAZYCHAIR. Meticulously crafted in Germany, our weatherproof hanging chairs and hammocks blend ergonomic design with lasting durability. Transform your space into a sanctuary.
• •Headline: More Than Just a Chair. It's Your Daily Escape. Body: Life’s demanding. Your downtime shouldn’t be. CRAZYCHAIR’s award-winning ergonomic designs cradle you in comfort, letting stress melt away. Built to withstand the elements, ready when you are.
• •Headline: Wave Goodbye to Flimsy Hammocks. Say Hello to CRAZYCHAIR. Body: Tired of outdoor furniture that doesn’t last? CRAZYCHAIR products are proven on cruise ships and trusted in homes worldwide. Invest in innovation, quality, and pure, uninterrupted relaxation.
• •Headline: Your Backyard Oasis Awaits. All-Weather. All Comfort. All CRAZYCHAIR. Body: Imagine sinking into a chair that’s always inviting, rain or shine. Our advanced, breathable materials and robust German construction mean your CRAZYCHAIR is always ready for your moment of peace.
• •Headline: CRAZYCHAIR: Seriously Relaxing. Seriously Well-Made. Body: Don't let the name fool you – we're serious about your comfort and our quality. From TÜV-Süd tested products to the IGR Innovation Prize for Ergonomics, discover why CRAZYCHAIR is the smart choice for lasting relaxation.