Brand Tone

Direct and Bold, Motivational and Aspirational, Results-Oriented, Reassuring and Safe, Community-Focused, Slightly Edgy/Playful

Brand Values

• •Effectiveness and Results
• •Safety and Health
• •Legality
• •Quality
• •Transparency
• •Empowerment
• •Community Support

Best Practices

• •Be Bold and Direct: Use strong verbs and confident statements. Avoid passive language. Clearly state the benefits and expected results.
• •Focus on Transformation and Results: Emphasize the 'before and after' potential. Use aspirational language that speaks to the user's goals (e.g., 'massive gains,' 'sculpted physique').
• •Reinforce Safety and Legality: Always include phrases like '100% natural,' 'legal alternative,' 'no side effects' to build trust and address potential concerns.
• •Build Community: Use inclusive language. Encourage interaction and sharing of success stories (e.g., use hashtags like #CrazyBulkers, invite users to share progress).
• •Maintain Authenticity (No BS): While being bold, ensure claims are backed by what the products offer (natural alternatives). Use genuine-sounding testimonials and avoid overly exaggerated hype that can't be substantiated. The 'NO BS' tagline should be a guiding principle.

Social Perception

Effective Alternative, Safe Option, Trustworthy (for many), Skepticism (from some), Visible Results, Community Builder

Copy Examples

• •Headline: UNLEASH BEAST MODE. SAFELY. Body: Tired of plateaus? Our 100% legal and natural D-BAL alternative supercharges your strength and muscle gains. No needles, all power. Get ready to transform.
• •Headline: SHRED FAT. KEEP THE MUSCLE. Body: Reveal your best physique with CLENBUTROL. Our potent, natural fat burner helps you cut effectively while preserving hard-earned lean muscle. Results in 30 days.
• •Headline: REAL RESULTS. ZERO RISK. Body: Join over 500,000 #CrazyBulkers worldwide who are smashing their goals with our hardcore bodybuilding supplements. 100% natural, legal, and side-effect free. What are you waiting for?
• •Headline: STRENGTH BEYOND LIMITS. Body: Explode your lifts and achieve extreme strength with TESTO-MAX. Naturally boost your testosterone and reduce recovery time. Feel the difference.
• •Headline: YOUR TRANSFORMATION STARTS NOW. Body: Don't just dream about your ideal body. Build it with CrazyBulk. Our expertly formulated stacks provide everything you need for serious bulking, cutting, or strength. Every 3rd item FREE!