Brand Tone

Friendly & Welcoming, Community-Oriented, Authentic & Genuine, Charming & Quaint, Informative & Helpful

Brand Values

• •Supporting Local Community & Artisans
• •Quality & Craftsmanship
• •Customer Experience
• •Authenticity
• •Community Connection

Best Practices

• •Create a "Voice & Tone" Guide: Document the identified brand tone (Friendly, Community-Oriented, Authentic, Charming, Informative) with examples of "do's and don'ts" for word choice and phrasing. Share this with anyone creating content.
• •Prioritize "Community" and "Local": Consistently weave in references to Crawford, the North Fork Valley, Colorado artisans, and the local community. This reinforces core values and the store's identity.
• •Use Welcoming and Inclusive Language: Employ phrases that make customers feel like part of the community (e.g., "neighbors," "friends," "join us," "we're excited to share").
• •Tell Stories, Don't Just Sell Products: Highlight the artisans behind the products, the local inspiration for items, or how products connect to the Colorado lifestyle. This adds authenticity and charm.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, Facebook group, any future social media, and in-store signage is harmonious and reflects the same friendly, community-focused personality. Regularly review content to ensure it aligns.

Social Perception

Locally Focused Hub, Supporter of Local Economy, Charming Destination

Copy Examples

• •Facebook Post (New Local Product Arrival): Pop into Crawford Country Store this week and discover the beautiful new pottery from [Artisan's Name], handcrafted right here in the North Fork Valley! 🌄 Each piece tells a story of our vibrant community. Perfect for your home or as a thoughtful gift. #ShopLocalColorado #CrawfordCountryStore #ColoradoArtisan
• •Website Banner (Highlighting Gourmet Foods): Taste the Best of Colorado! 🌶️🍯 Our shelves are brimming with gourmet foods from local producers. From tangy jams to savory snacks, find your new favorite treat at Crawford Country Store – where community and flavor meet.
• •Instagram Caption (Store Ambiance/Experience - if they had an active Instagram): Step into a little piece of Crawford charm. ✨ We love being your go-to for unique gifts, local treasures, and a friendly smile. Come say hello and see what’s new in store today! #CrawfordCO #CountryStoreVibes #UniqueFinds
• •Email Newsletter Snippet (Promoting an Event): Hello Neighbors! Join us this Saturday for our 'Meet the Maker' event, featuring [Artisan Type] from [Local Area]. It's a wonderful chance to connect with the talent behind our handcrafted goods and support our amazing local community. See you there! Full details on our Facebook page. #CommunityLove #SupportLocal
• •Product Description (for a locally made soap): Indulge in the pure, natural goodness of [Soap Name] soap, lovingly handmade in Crawford, Colorado. Crafted with [key ingredients] by our talented local artisan, [Artisan's Brand], it’s a little luxury that supports our community. Gentle on your skin, kind to our valley. #HandcraftedSoap #LocalGoodness