Brand Tone

Friendly & Approachable, Passionate, Homemade & Heartfelt, Community-Focused, Indulgent & Celebratory

Brand Values

• •Quality Ingredients
• •Homemade Goodness
• •Customer Joy & Satisfaction
• •Passion for Baking
• •Accessibility & Inclusivity

Best Practices

• •Speak from the Heart: Write as if you're talking to a friend about your love for baking. Use warm, genuine language that reflects your passion.
• •Focus on Joy and Indulgence: Emphasize how your baked goods make people feel – happy, comforted, celebrated. Use descriptive words that evoke positive emotions and sensory experiences (e.g., "gooey," "decedent," "mouth-watering").
• •Highlight "Homemade" and "Fresh": Consistently remind your audience that your products are made with care, using quality, fresh ingredients, just like they would be at home.
• •Engage with Your Community: When writing for social media or local advertising, directly address your East Orlando community. Show appreciation for their support and tailor messages to local interests or events.
• •Be Authentic and Approachable: Avoid overly formal or corporate language. Keep your tone light, friendly, and relatable. Let the personality behind the baking shine through. Share your story and connect on a personal level.

Social Perception

Delicious & High Quality, Excellent Customer Service, Local Gem, Trustworthy, Joyful & Indulgent

Copy Examples

• •Instagram Post (Image: Close-up of a gooey chocolate chip cookie): Fresh from our heart (and oven!) to yours ❤️. Dive into a moment of pure, gooey, homemade happiness. Because everyone deserves a little sweetness in East Orlando! #CravingsBakedGoods #HomemadeCookies #EastOrlandoEats #TreatYourself #BakedWithLove
• •Facebook Ad (Targeting local community events): Planning a get-together in Orlando? Let Cravings Baked Goods bring the smiles! Our delicious, homemade treats are baked fresh with the finest ingredients, perfect for any celebration. Ask about our dairy-free options! Order yours today and make your next event unforgettably sweet! #ShopLocalOrlando #PartyTreats #CravingsBakedGoods #OrlandoBakery #SupportSmallBusiness
• •Website Homepage Banner: It's Always a Good Time to Treat Yourself! Discover East Orlando's favorite homemade cookies, brownies, and more, baked with passion and the freshest ingredients. Taste the love in every bite. [Link to Shop]
• •Email Newsletter Snippet (Subject: A Little Sweetness Delivered!): Hey Orlando! Just like Mom used to make (maybe even better, shhh!). At Cravings Baked Goods, we're whipping up your favorite treats, from classic chocolate chip cookies to decadent brownies, all made from scratch with a sprinkle of joy. See what’s baking this week! [Link to New Arrivals]
• •Product Description (for Dairy-Free Chocolate Chip Cookies): Dairy-free, but you'd never know it! Our Amazing Dairy-Free Chocolate Chip Cookies are crafted with the same passion and rich ingredients as our classic treats. Indulge in every delicious, melt-in-your-mouth bite without compromise. Taste the magic! ✨ #DairyFreeDelicious #OrlandoVegan #CravingsForAll