Brand Tone

funky, fun, and expressive; bold and vibrant; youthful, trendy, and approachable; confident and slightly rebellious; lifestyle-oriented

Brand Values

• •Self-Expression & Individuality
• •Fun & Enjoyment
• •Style & Aesthetics
• •Community ("Leisure Club")
• •Accessible Quality

Best Practices

• •Embrace the "Funk": Consistently use vibrant, energetic, and slightly playful language. Don't be afraid of words like "funky," "bold," "vibrant," "flavor," and "swag."
• •Focus on Self-Expression: Frame product benefits around how they allow golfers to showcase their personality and stand out from the crowd.
• •Highlight the Lifestyle Aspect: Reinforce the idea that Cravin Golf is for those who see golf as part of a fun, social, and stylish lifestyle, not just a sport.
• •Keep it Youthful and Approachable: While maintaining a confident edge, ensure the language is accessible and relatable, especially if targeting a younger demographic or those new to expressive golf wear. Use relevant, contemporary slang sparingly and authentically.
• •Visually Align: Ensure that the copy is always paired with visuals (images, videos) that reflect the brand's bold, colorful, and energetic aesthetic. The words and pictures must tell the same story.

Social Perception

a brand that offers unique and attention-grabbing golf gear; stylish and trendy; appealing to a new generation of golfers; associated with a more relaxed, fun, and modern approach to golf

Copy Examples

• •Headline: Don't just play golf. Make a statement. Body: Tired of blending in? Cravin Golf brings the funk to the fairway with gear that’s as bold as your game. Shop the new collection and let your style do the talking. #CravinGolf #FunkTheFairway
• •Headline: Your Game. Your Vibe. Body: Life’s too short for boring golf gear. Our latest drop of vibrant polos, head-turning bags, and fresh lids are here to match your energy. Join the Leisure Club and get first dibs! #GolfSwag #LifestyleGolf
• •Headline: Turn Heads from Tee to Green. Body: It's more than apparel, it's a mood. Cravin Golf delivers eye-popping designs with the performance you need. Ready to elevate your look? #GolfFashion #StandOutGolf
• •Headline: Performance Just Got a Personality. Body: Who said you can't have it all? Our gear packs a punch with quality features and designs that are anything but ordinary. "Party meets performance" – that's the Cravin way. #UniqueGolfGear #GolfLife
• •Headline: Join the Funk. Join the Friendship. Join the Fairway Fun. Body: Cravin Golf is about celebrating the game, the style, and the good times. Grab your gear, call your crew, and make some memories. #CravinLeisureClub #GolfIsFun