Brand Tone

friendly, community-oriented, and celebratory

Brand Values

• •Quality and Freshness
• •Community and Celebration
• •Generosity and Social Responsibility
• •Local Pride
• •Customer Satisfaction

Best Practices

• •Always Be Celebratory: Frame your products as a part of life's happy moments, big or small. Use words like "celebrate," "joy," "special," and "happiness" to reinforce the brand's association with positive experiences.
• •Emphasize Community: Regularly mention local towns, events, and partners. Ask questions to engage your audience and make them feel like part of the Crave'n Kettle Corn family.
• •Keep it Friendly and Approachable: Use a conversational tone. Contractions (like "we're" and "it's"), exclamation points, and emojis (when appropriate for the platform) can make the brand feel more personal and less corporate.
• •Highlight Quality and Freshness in Simple Terms: Instead of complex jargon, use simple, evocative language like "fresh-popped," "finest ingredients," and "perfectly sweet and salty" to describe the product.
• •Weave in Your Values: Subtly remind customers of what you stand for. A simple line in a post like, "Every bag you buy helps us support great causes like the Wounded Warrior Project," reinforces your brand's commitment to social responsibility.

Social Perception

The public and customer perception of Crave'n Kettle Corn is overwhelmingly positive. Customers describe the product as "delicious," "addictive," and the "perfect blend of sweet and salty flavors." The brand is seen as a beloved local business and a welcome presence at community events and festivals. The frequent mentions of their kettle corn being a part of special events suggest that customers associate the brand with happy memories and celebrations. There is an appreciation for their high-quality product and their reliable presence at various local gatherings.

Copy Examples

• •Sweet, Salty, and SO Ready for the Weekend! That fresh-popped glow! ✨ We're kicking off the weekend at the [Event Name] in [City] and can't wait to share a bag of happiness with you. What's your go-to Crave'n flavor? Let us know below! #CravenKettleCorn #KettleCorn #NorthCarolinaEvents #SweetAndSalty
• •We're Popping Up at the [Festival Name]! Get ready, [Town Name]! Your favorite kettle corn is coming to the annual [Festival Name] this Saturday from 10 AM to 5 PM. Stop by our tent for a free sample and grab a bag (or three!) to share. Nothing says 'festival fun' like a fresh bag of Crave'n Kettle Corn! See you there! ❤️🍿
• •Make Your Next Event Pop! From weddings to corporate parties, bring the irresistible crunch of Crave'n Kettle Corn to your celebration. Fresh-popped happiness, guaranteed. Click here to learn about our catering options!
• •A Sweet Treat Just For You! Hi [Customer Name], Life is meant to be celebrated! Whether you're planning a party or just a movie night on the couch, make it special with Crave'n Kettle Corn. As a thank you for being part of our community, enjoy 15% off your next online order with code: CRAVE15.
• •Introducing: Carolina Caramel Crunch! We took our classic, salty-sweet kettle corn and drizzled it with rich, buttery caramel for a taste of pure Southern comfort. Made with the finest ingredients and popped fresh right here in North Carolina, it’s a snack that’s as sweet as a summer evening. Get it before it’s gone!