Brand Tone

Enthusiastic & Passionate, Community-Focused & Engaging, Approachable & Friendly, Knowledgeable & Trustworthy, Modern & Adapting

Brand Values

• •Community: Building a space for collectors to connect and share their passion is central.
• •Authenticity & Transparency: Stated by the founder as core principles.
• •Customer Satisfaction & Service: Highlighted across multiple platforms and in customer reviews.
• •Quality Products: They aim to provide collectors with top-tier and highly sought-after cards.
• •Adaptability & Growth: The brand has evolved by listening to market demand and expanding its offerings and platforms.
• •Passion for the Hobby: Their content and operations demonstrate a genuine love for collecting.

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for the hobby shine through in all communications. Use exclamation points appropriately, share exciting news with energy, and celebrate big hits or finds.
• •Prioritize Community Interaction: Actively engage with comments, questions, and shares. Foster a sense of belonging by using inclusive language (Crave Crew, Crave Community) and encouraging user-generated content or participation.
• •Stay Approachable and Relatable: While maintaining professionalism, avoid overly corporate or stiff language. Use humor where appropriate (like the TikTok Jokes with Jay) and speak the language of the collecting community.
• •Educate and Empower: Share your knowledge about grading, market trends, and product details. This builds trust and positions the brand as a helpful resource, reinforcing expertise.
• •Maintain Transparency: Be open about processes, pricing (for selling or grading), and product availability. This builds on the stated value of authenticity and fosters long-term customer loyalty.

Social Perception

Positive Overall, Reliable Source for Collectors, Engaging and Fun, Responsive (Mostly), Fairness

Copy Examples

• •🔥 FRESH HEAT JUST LANDED! 🔥 Get your hands on the latest [Product Name] before it's gone! Whether you're chasing that grail card or completing your set, Crave Collectibles has you covered. Tap the link in bio to shop now and join our live breaks tonight at 8 PM EST! #CraveCollectibles #NewCollection #SportsCards #TCG #Pokemon #Collectibles #[RelevantHashtag]
• •*(Upbeat, trending music)* What's up, Crave Crew! We're cracking into some [Pack Name] today – wish us luck! 🤞 (Opens pack, shows cards) Ooh, a holo! And YES! Look at that PULL! 🤩 What are you hunting for? Let us know in the comments! Don't forget to hit that follow for daily rips! #CraveCollect #PackBattle #CardPull #CollectorLife #TradingCards #[ViralSound]
• •Unlock Your Collection's True Value! 💎 Crave Collectibles offers expert PSA & CGC grading submissions. Protect your investments and get your cards professionally appraised. Visit us in-store or learn more online. Your prized possessions deserve the best! #CardGrading #PSA #CGC #InvestInCollectibles #CraveCollect
• •Hey Crave Community! It's Mail Day! 📬 What amazing additions did you get for your collection this week? Share your best pickups in the comments below – pics encouraged! Let's see those grails! We'll be live tonight for our weekly [Specific Game/Sport] break, don't miss out! #CraveCommunity #MailDay #CollectorsUnite #CardBreaks #HobbyLove
• •Got cards collecting dust? 🧐 Turn your collection into CASH at Crave Collectibles! We're always buying sports cards, Pokémon, TCGs, and sealed wax. Fair offers, trusted experts. DM us or visit cravecollect.com/sell to learn more! #SellYourCards #CardShop #SportsCards #PokemonTCG #CashForCollectibles #CraveCollect