Brand Tone

empowering, sophisticated, and playful

Brand Values

• •Sexual empowerment and self-expression
• •Design and Quality
• •Innovation
• •Destigmatization
• •Customer Experience

Best Practices

• •Embrace Empowerment: All copy should aim to make the audience feel confident, in control, and positive about their sexuality. Use strong, affirmative language.
• •Maintain Sophistication: Reflect the luxury and quality of the products through elegant and refined language. Avoid crass or overly explicit terms, focusing instead on sensuality and artistry.
• •Inject Playfulness (Appropriately): While sophisticated, the tone can also be witty and light-hearted, hinting at the joy and fun of pleasure. Ensure humor aligns with the brand's empowering message.
• •Be Authentic and Honest: Communicate openly about the products, their design, and the brand's mission to destigmatize pleasure. Transparency builds trust.
• •Focus on Self-Expression and Individuality: Highlight how CRAVE products allow individuals to explore and express their unique desires and sensuality.

Social Perception

Customers generally perceive CRAVE products, particularly the Vesper necklace, as discreet, elegant, and powerful. The brand is seen as a leader in shifting cultural perceptions around sex toys and female pleasure.

Copy Examples

• •Unlock a new dimension of desire. CRAVE: Where elegance meets ecstasy.
• •Your pleasure, beautifully designed. Discover the art of self-love with CRAVE's iconic pleasure jewelry.
• •More than a statement. It's a revolution. Wear your power, embrace your pleasure. #CravePleasure
• •Intimacy, elevated. Experience the meticulous craftsmanship and innovative design of CRAVE.
• •Join the conversation. Redefine pleasure on your own terms with CRAVE. #OwnYourPleasure