Brand Tone

Friendly and Welcoming, Helpful and Expert, Established and Trustworthy, Value-Oriented, Community-Focused/Local

Brand Values

• •Quality
• •Customer Service
• •Value for Money
• •Longevity and Trust
• •Variety and Choice

Best Practices

• •Always Emphasize Longevity and Trust: Incorporate phrases like "trusted for generations," "nearly 50 years of experience," or "your local furniture experts since 1974" to reinforce reliability.
• •Maintain a Friendly, Conversational Style: Use warm, approachable language. Address the customer directly (e.g., "your home," "let us help you"). Avoid overly formal or technical jargon unless explaining specific product features where clarity is key.
• •Highlight Value and Quality Together: Don't just focus on price; connect it to the quality, durability, and style being offered. For example, "Invest in pieces that last, at prices you'll appreciate."
• •Showcase Expertise Helpfully: Position staff as knowledgeable guides, not just salespeople. Offer tips, advice (like in their blog), and solutions to customer needs within the copy. Phrases like "Our experts suggest..." or "Need help choosing?" can be effective.
• •Keep it Local and Community-Oriented (where appropriate): Acknowledge their heritage as a family-run, local Craughwell business. This resonates with customers who value supporting local enterprises. Mentioning their large, physical showroom also anchors them to their location.

Social Perception

Positive Reputation, Go-To Destination, Supportive of Online Growth, Customer-Centric

Copy Examples

• •Your Home, Your Haven: Find Comfort That Lasts at Craughwell Furniture. For nearly 50 years, our family has been helping your family create beautiful, comfortable homes. Explore six floors of quality furniture and carpets, guided by our friendly experts who are as passionate about your home as you are. Visit us in Craughwell village or browse online – lasting style and value are waiting for you.
• •Big Dreams for Your Small Space? We've Got You Covered! Don't let a cozy room limit your style! At Craughwell Furniture, discover clever solutions and beautiful pieces perfect for every nook and cranny. From smart storage to multi-functional marvels, our expert team will help you make the most of your space without compromising on quality or comfort. Pop in today!
• •Refresh Your Living Room, Simply & Affordably. Thinking of a change? A new sofa, a statement rug, or even just the right accessories can transform your living space. At Craughwell Furniture, we offer a huge selection to fit every taste and budget. Plus, with our flexible payment options, your dream room is closer than you think!
• •Quality You Can Feel, Prices You'll Love. That's the Craughwell Promise. We believe everyone deserves a home filled with furniture they adore. That's why we source directly from the best manufacturers, bringing you exceptional quality and craftsmanship at prices that make sense. Experience the Craughwell difference – decades of trust, endless style.
• •From Our Family to Yours: Furnishing Galway Homes for Generations. Craughwell Furniture isn't just a store; it's a local tradition. Our roots in the community run deep, and so does our commitment to providing outstanding service and beautiful, lasting furniture. Let our experienced team help you find the perfect pieces to tell your home's story.