Brand Tone

sophisticated, inspirational, warm, and customer-centric

Brand Values

• •Quality and Craftsmanship
• •Inspiration and Design
• •Customer Focus and Service
• •Home and Lifestyle
• •Community and Social Responsibility
• •Timeless Style
• •Accessibility

Best Practices

• •Emphasize "Welcoming Life In": Consistently weave in the core message of creating a home that is not just stylish, but also a welcoming space for life's moments. Use aspirational yet relatable language.
• •Highlight Quality and Craftsmanship: Detail the quality materials, exclusive designs, and artisan collaborations behind the products to reinforce the value and longevity of Crate and Barrel items.
• •Inspire with Solutions: Frame products as solutions for creating beautiful, functional, and meaningful spaces. Focus on the experience and emotion the products can evoke (e.g., the joy of entertaining, the comfort of a well-designed bedroom).
• •Maintain a Warm and Customer-Centric Voice: Address the customer directly, using inviting and helpful language. Showcase how the brand understands and caters to their desire for a beautiful and comfortable home.
• •Connect with Filipino Values: Subtly acknowledge the cultural importance of home, family, and gatherings in the Philippines, reinforcing how Crate and Barrel products can enhance these cherished aspects of life. Ensure imagery and messaging resonate with the local aesthetic while maintaining the brand's international appeal.

Social Perception

leading premium home furnishings specialty retailer offering exclusive designs and quality. Customers appreciate the modern and elegant style, and the brand is seen as a destination for those looking to elevate their living spaces. Events like pop-ups and anniversaries generate positive engagement and are often highlighted in lifestyle publications. Their wedding registry is also a popular service.

Copy Examples

• •Headline: Welcome Life In: Discover Designs That Tell Your Story. Body: At Crate and Barrel Philippines, we believe your home should be a collection of what you love. Explore curated furniture and decor that inspire beautiful living, every day. #CrateStylePH
• •Headline: Gather in Style. Create Memories That Last. Body: From intimate dinners to joyful celebrations, find everything you need to host with elegance and warmth. Our new collection of entertaining essentials awaits.
• •Headline: The Art of Home: Where Quality Meets Timeless Design. Body: Invest in pieces that will journey with you. Our commitment to craftsmanship ensures that every item not only looks beautiful but endures through life's moments.
• •Headline: Your Sanctuary Awaits. Design a Space You Love Returning To. Body: Transform your house into a haven of comfort and style. Our design experts are here to help you curate a home that truly reflects your personality and inspires tranquility. Visit us in-store or online.
• •Headline: More Than Just Furniture. It's the Backdrop to Your Life. Body: We curate inspiration for the home, connecting the creative work of artisans and designers to your world. Discover pieces that help you welcome life in.