Brand Tone

Helpful and Supportive, Passionate and Knowledgeable, Direct and Clear, Value-Oriented, Friendly and Approachable

Brand Values

• •Quality
• •Customer Satisfaction & Support
• •Value for Money
• •Versatility and Usability
• •Craftsmanship/Expertise

Best Practices

• •Speak from the Owner's Perspective (Dominic): Maintain the personal, "crafter-to-crafter" voice. Use "I" and "my" where appropriate, especially in "About Us" or blog content, to reinforce the personal touch and expertise.
• •Prioritize Helpfulness and Support: Always include a line about being available for assistance, offering different file types, or helping with small modifications. This reinforces the supportive value.
• •Emphasize Quality and Usability: Consistently mention that files are high-quality, tested, and designed specifically for cutting machines. Highlight the multiple file formats included and their suitability for various projects.
• •Be Direct and Transparent: Clearly state what the customer receives, the terms of use (e.g., commercial use included), and any benefits (like savings from the standalone site). Avoid jargon where possible, or explain it simply.
• •Maintain a Friendly and Passionate Voice: Use welcoming language. Express enthusiasm for crafting and for the designs themselves. Keep the tone approachable and encouraging, making customers feel like part of a crafting community.

Social Perception

Positive, Reliable, Helpful, Niche Specialist

Copy Examples

• •Headline: Stop Searching, Start Creating! High-Quality SVG Files Ready for Your Craft. Body: Tired of troublesome files? At Crafty Vectors, Dominic personally designs and tests each vector to ensure it's perfect for your Cricut, Silhouette, or any cutting project. Get instant downloads and friendly support. Let's make something amazing!
• •Product Description Snippet (e.g., for a "Mama Bear SVG"): Strong, loving, and a little bit crafty? This Mama Bear SVG is for you! Drawn with care for smooth cutting on vinyl, paper, or card. Includes SVG, PNG, DXF & EPS. Need another format? Just ask – I'm happy to help!
• •"About Us" Excerpt Reimagined: From one crafter to another! I'm Dominic, and since 2012, I've been hooked on creating vectors that just *work*. Crafty Vectors is my way of sharing that passion directly with you, offering top-notch designs without the marketplace fees. Quality files, fair prices, and a helping hand if you need it – that's the Crafty Vectors promise.
• •Email Subject Line for New Designs: Fresh from the Workshop! New Crafty Vectors to Spark Your Creativity
• •Social Media Post (if they were to start): Calling all crafters! ✂️ Get your hands on our latest [Theme, e.g., "Vintage Car"] SVG bundle. Perfect for t-shirts, decals, and more. We make sure every line is cut-ready so you can focus on the fun part! Link in bio for instant download. #craftyvectors #svgfiles #cricutcrafts #silhouettecameo #digitalcrafting #craftersgonnacraft